Carter Vail - 100 Cowboys (2024) (Hi-Res)

100 Cowboys is a playful and perceptive pop-rock album about getting through a bad time. It takes a title form Vail's infatuation with campy Spaghetti Westerns and a throwback to his time recording country acts at his former Nashville studio. "I like how like campy old cowboy movies are and in a lot of ways I think that's what being a musician is like, " says Vail. "You can be your own persona. A lot of these songs are super personal to me but dressing them up as pop and rock songs is a lot of fun. It's how I can share this bried period of my life that was really sad."

Carter Vail is the kind of guy who can look on the bright side no matter what. Take one listen to the infectious pop-rock he’s been making since 2018 or watch his hilarious videos on TikTok or Instagram, and you’ll find a relentless optimist who crafts inviting tunes with humor and heart. Though the Los Angeles songwriter’s sophomore LP 100 Cowboys boasts the same tasteful and turbocharged alternative that dominates his catalog, beneath the breezy arrangements are his most bracingly personal lyrics yet. Written following a devastating breakup, Vail channels messy, heartbroken feelings into nine galvanizing and cathartic songs. It’s as anthemic as it is compelling, all delivered with palpable, tongue-in-cheek charm.

The Connecticut-raised Vail released his first single “Melatonin” in 2018 as a college student at the University of Miami. His degree in music engineering led him to Nashville in 2019 where he started a recording studio with his friends. “We were not very good at it,” says Vail. “We pretty much just ate black beans for two or three years because no one would hire us. The good thing was that gave me a lot of time to work on my own music.” While he amassed a large following on social media making comedy songs and sketch videos on TikTok and Instagram during this span, he also put out three increasingly adventurous albums: 2020’s full-length Red Eyes along with the EPs The Interstellar Tennis Championship Pts I and II in 2020 and 2023. “With all of my music so far, it just came out of a desire to make music rather than a specific inciting incident in my life,” says Vail. “That all changed with 100 Cowboys.”

In 2023, Vail, now living in Los Angeles, went through an unmooring breakup that marked the end of a six-year relationship. “Emotionally, I just didn't want to deal with it beyond wanting to write about it,” says Vail. “I locked myself in my studio with my roommate and we wrote this whole record in a month.” Recorded with co-writer and co-producer Noah Tauscher, all but one of the nine songs on 100 Cowboys was written and tracked during this month. The exception is the single “Nashville.” Originally written two years ago as a goodbye to his former home city, he realized the melancholic lyrics like “It’s better to see you all on your own / Than know that you’re out there moving on” took on new, prophetic meaning after the dissolution of the romance.

Despite the raw feelings Vail was navigating while making 100 Cowboys, it’s an ebullient, energetic listen throughout. “My friends make fun of me because I never write truly sad songs,” says Vail. “Even if I'm channeling a sad emotion, the thing that's coming out is usually an upbeat pop banger.” There’s no better example of this than the sunny opener “Arizona.” Complete with fuzzy guitar riffs that evoke Phoenix and the Strokes, Vail sings of the spark leaving a once-thriving relationship, “We’re gonna fall eventually / So baby don’t stop don’t stop /Do it again.” With such an earworm chorus, it takes a keen ear to catch the sadness at the track’s core. Elsewhere, the single “Marilyn Monroe” is the most uplifting offering. With a propulsive bass line, Vail sings in the chorus, “I know we’ll be alright.”

For Vail, writing these songs proved to be healing. “Writing felt so cathartic,” says Vail. “Because so many of the songs came together super quickly, I was processing my emotions in real-time. It all just kind of came out.” Though Vail played every instrument on 100 Cowboys, he credits his creative partnership with Tauscher, his first time working with another producer and songwriting collaborator, with taking him out of his comfort zone. “Writing with him feels super natural,” says Vail. “We've been friends for eight or nine years and I live with him in Los Angeles. He's just a really great songwriter and a great producer. After knowing each other for so long, we've developed so much trust between us.” This tandem finds its most resonant peak on “Harder To Kill,” a rocker that finds Vail channeling Springsteen in its explosive chorus. Its second verse is an emotional gut-punch with the lines, “How's your dog / how's your sister / I shouldn't care / I shouldn't miss them.”

100 Cowboys is a playful and perceptive pop-rock album about getting through a bad time. It takes its title from Vail’s infatuation with campy Spaghetti Westerns and a throwback to his time recording country acts at his former Nashville studio. “I like how like campy old cowboy movies are and in a lot of ways I think that's what being a musician is like,” says Vail. “You can be your own persona. A lot of these songs are super personal to me but dressing them up as pop and rock songs is a lot of fun. It's how I can share this brief period of my life that was really sad.”

Tracklist
1. Arizona (02:29)
2. Nashville (03:57)
3. Cowboy (02:20)
4. Ready Aim Fire (02:34)
5. Interlude (01:25)
6. Harder to Kill (02:58)
7. Marilyn Monroe (02:52)
8. Comet (03:32)
9. Waste of Time (02:21)