Mastering Dns Configuration & Email Deliverability In 2025

Unlock the Power of Reliable Email Delivery and Domain Management

What you'll learn

Gain an understanding of the individual factors and processes that allow an email to reach a recipients inbox

Get the tactics and tools you need to optimize your domain, emails, and recipient lists to maximize your Inbox Placement Rate

Understand DNS and how to configure records

Confidently navigate international legal regulations and guidelines from major ESPs

Requirements

Basic computer skills

Basic understanding of email systems

Basic understanding of how websites work

Description

In the digital age, understanding DNS configuration and ensuring email deliverability are essential skills for maintaining reliable communication, protecting your domain's reputation, and optimizing online operations. This course provides a comprehensive roadmap to master these critical areas, empowering you to enhance email performance and establish a secure, trustworthy online presence.What You’ll Learn:Master DNS Fundamentals: Grasp the core concepts of DNS and how it drives online connectivity.Improve Email Deliverability: Learn to configure SPF, DKIM, and DMARC to protect your domain and ensure your emails avoid spam folders.Troubleshoot Like a Pro: Address common DNS and email deliverability issues with step-by-step solutions.Enhance Business Reputation: Build trust with customers and partners by safeguarding your email and domain integrity.Future-Proof Your Knowledge: Stay ahead of the curve with insights into email and domain trends for 2025 and beyond.Who Is This Course For?Marketers: Maximize the reach and impact of your email campaigns.IT Professionals: Develop expertise in domain management and email systems.Small Business Owners: Take control of your online reputation and ensure seamless communication with customers.Why Enroll?Taught by industry experts with real-world experience, this course combines theory and practical application to ensure you walk away with actionable skills. From setting up your first DNS records to diagnosing complex deliverability challenges, we’ve got you covered.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 How Emails Get Delivered

Lecture 3 The Anatomy of An Email

Section 2: Reputational Factors That Impact Deliverability

Lecture 4 Key Metrics That Directly Impact Deliverability

Lecture 5 Key Metrics That Don't Directly Impact Deliverability

Lecture 6 Authentication Protocols

Lecture 7 Blocklists

Lecture 8 Important Recipient Engagements

Section 3: Dealing with and preventing reputational issues

Lecture 9 Intro: Dealing with and Preventing Reputational Issues

Lecture 10 Configuring DNS: SPF

Lecture 11 Configuring DNS: DKIM

Lecture 12 Configuring DNS: DMARC

Lecture 13 Configuring DNS: BIMI

Lecture 14 List Management & Data Hygiene

Lecture 15 Getting Off a Blocklist

Lecture 16 Email Content & Structure: Do's

Lecture 17 Email Content & Structure: Don'ts

Lecture 18 Other Best Practices

Lecture 19 Email Warming

Section 4: Regulations, Consent, and Privacy Considerations in Email Marketing

Lecture 20 Regulations

Lecture 21 Consent & Privacy Considerations

Section 5: Tools

Lecture 22 Email Tools

Marketing Professionals,Demand Generation Specialists,IT Professionals,Small Business Owners,Email Specialists