Gassmann: The Platform Business Navigator
Gassmann: The Platform Business Navigator by Felix Wortmann, Sven Jung, Oliver Gassmann
English | December 21, 2023 | ISBN: 1292466189 | 296 pages | MOBI | 9.24 Mb
English | December 21, 2023 | ISBN: 1292466189 | 296 pages | MOBI | 9.24 Mb
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.
- Amazon and Alibaba are facilitators of transactions between sellers and buyers
- Apple connects app developers with app users
- Google facilitates transactions between ordinary web surfers and advertisers.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
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