Logo Design: Type Treatments
Logo Design: Type Treatments
Updated: 04/2025
Duration: 3h 1m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 725 MB
Genre: eLearning | Language: English
Updated: 04/2025
Duration: 3h 1m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 725 MB
Genre: eLearning | Language: English
While the letterforms used in a logo are obviously important for identifying the name of a company, slogan, or marketing campaign, they are also another opportunity to convey a visual representation of the company. In this course, Nigel French demonstrates fundamental techniques for working with type in your logos. Nigel takes a methodical, hands-on approach, showing how to create type treatments in Adobe Illustrator. He covers removing elements from letters; modifying letter shapes; how to work with lines, patterns, and dots; how to add dimension; and different ways of incorporating gradients.
Each of the effects he demonstrates are stand-alone lessons, so you can jump in on any part of the course based on need. Type skills are an essential part of a designer’s vocabulary and these techniques are the building blocks of a successful typographic logo.
More Info
Linkedin, Creative, Animation and Illustration, Typography, Logo Design, Type Design