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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively

Posted By: AvaxGenius
Date: 8 Feb 2024 16:25:13
An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively

An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively by Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
English | PDF EPUB (True) | 2024 | 197 Pages | ISBN : 3031490045 | 16.6 MB

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.
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H2H Marketing: Case Studies on Human-to-Human Marketing

Posted By: AvaxGenius
Date: 20 Jul 2023 03:44:20
H2H Marketing: Case Studies on Human-to-Human Marketing

H2H Marketing: Case Studies on Human-to-Human Marketing by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
English | PDF EPUB (True) | 2023 | 222 Pages | ISBN : 3031223926 | 42.2 MB

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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