![Excel: Market Research Strategies [Released: 2/28/2025]](https://pixhost.icu/avaxhome/7a/7ae1/7ae121f0fb6f4aacb9530546af22e6b3-2737022431797659004_medium.webp)
Excel: Market Research Strategies [Released: 2/28/2025]
![Excel: Market Research Strategies [Released: 2/28/2025]](https://pixhost.icu/avaxhome/7a/7ae1/7ae121f0fb6f4aacb9530546af22e6b3-2737022431797659004.webp)
Excel: Market Research Strategies [Released: 2/28/2025]
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 2h 40m | 432 MB
Instructor: Michael McDonald
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 2h 40m | 432 MB
Instructor: Michael McDonald
Curious about how to leverage the remarkable versatility of Excel as a marketing professional? This course shows you how. Join instructor Michael McDonald as he demonstrates how to use Excel in your marketing analytics workflow, explaining how to determine everything from what price a product can be sold for to what type of advertising is catching the attention of users.
Discover the essentials of product demand, pricing strategies, and market segmentation research, before turning to more advanced market research techniques such as regressions and demand forecasting models. Through practical examples, Michael shows you how to analyze data using powerful tools like PivotTables. An ideal fit for marketing professionals, consultants, and business and data analysts, this course also explores real-world applications of leveraging pricing strategies during inflation and AI-powered tools in Excel to conduct market research.
Learning objectives
- Define basic market research terms such as demand, price elasticity, and customer segmentation.
- Explain the relationship between product demand, pricing strategies, and profitability.
- Use Excel tools such as PivotTables and regressions to analyze customer data and forecast sales.
- Evaluate demand forecasting models using historical and real-time data to make data-driven marketing decisions.
- Develop custom Excel models for predicting market trends and optimizing product pricing strategies in real-world scenarios.
- Understand AI tools and their uses in marketing research work.
![Excel: Market Research Strategies [Released: 2/28/2025]](https://pixhost.icu/avaxhome/7a/7ae1/7ae121f0fb6f4aacb9530546af22e6b3-5690720433389650536_medium.webp)
Excel: Market Research Strategies [Released: 2/28/2025]
![Excel: Market Research Strategies [Released: 2/28/2025]](https://pixhost.icu/avaxhome/7a/7ae1/7ae121f0fb6f4aacb9530546af22e6b3-5690720433389650536.webp)