Creating A Sales Playbook With Generative AI

Learn to build and automate sales playbooks using AI tools, lead management strategies, and personalization

What you'll learn
Build a complete sales playbook tailored to team needs
Use generative AI to create personalized sales content
Set sales goals, define KPIs, and analyze data
Implement AI-driven forecasting and lead prioritization strategies

Requirements
No prior AI experience needed—basic sales knowledge is helpful

Description
Are you looking to revolutionize your sales process using cutting-edge technology? Creating a Sales Playbook with Generative AI is a practical, hands-on course that guides you through every step of building, optimizing, and implementing a dynamic sales playbook powered by AI.In today’s fast-moving sales environment, teams need tools that adapt quickly to changing customer behavior, automate routine tasks, and personalize engagement. This course is designed for sales professionals, team leaders, and business developers who want to improve their performance with the help of generative AI and data-driven strategies.We’ll start with the fundamentals—what a sales playbook is, why it matters, and how traditional models compare with AI-enhanced ones. You’ll learn how to set clear sales objectives, define KPIs, and collect and prepare relevant data that feeds AI tools for more accurate forecasting and targeted outreach.From there, the course dives into the practical use of AI, including how to automate email scripts, personalize pitches using prompts, and generate training materials and templates for your team. You'll also discover how to prioritize leads based on AI insights, streamline follow-ups, and improve conversion rates through predictive analytics.By the end of the course, you’ll walk away with a complete, customizable sales playbook tailored to your team’s needs. You’ll know how to monitor its performance, gather feedback, and continuously improve it using real-time data and AI-driven insights.Whether you’re just starting out or looking to modernize an existing sales framework, this course gives you the knowledge and tools to build a smarter, more effective sales operation.What you’ll gain from this course:A fully structured and AI-optimized sales playbookSkills in using generative AI for outreach and content creationStrategies to align your playbook with business goalsThe ability to track performance and continuously refine your approachLet’s transform your sales strategy—one AI-powered step at a time. Enroll now!

Who this course is for
Sales professionals, team leads, and business developers who want to improve sales performance using generative AI tools and smarter strategies.