Certified Analytics Professional: Data

In this course, you'll learn to identify, collect, segment, and target customers using data analysis techniques from problem identification to boosting repeat purchases and driving revenue.

What you'll learn

Unlock the power of data! In this course, Certified Analytics Professional: Data, you’ll gain the ability to effectively segment and target customers by collecting, manipulating, and analyzing data.

First, you’ll explore how to identify and prioritize data needs and resources as well as means of collecting and acquiring data.

Next, you’ll discover how and why to harmonize, clean, validate, and discover relationships in data.

Finally, you’ll learn how to document and report findings, and use analysis results to refine business and analytics problem statements.

When you’re finished with this course, you’ll have the skills and knowledge of data analytics needed to effectively segment and target customers, increasing the success of your marketing campaigns and boosting your company’s revenue. This course is also designed to prepare you for the INFORMS Certified Analytics Professional (CAP) exam and provide you with a comprehensive understanding of the field of analytics.