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Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

Posted By: hill0
Date: 28 Apr 2020 22:10:57
Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance
by Rajapgopal
English | 2020 | ASIN: B087QPLJCD | 167 Pages | EPUB | 3 MB

The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

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