Mastering Software Product Management
English | 2025 | ISBN: 9348107569 | 254 Pages | EPUB (True) | 14.4 MB
English | 2025 | ISBN: 9348107569 | 254 Pages | EPUB (True) | 14.4 MB
Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success—industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes—and provides a strategic framework to achieve sustained competitive advantage.