Sustainable Green Marketing Strategies for a Circular Economy: African Realities and Imperatives
English | 2025 | ISBN: 3031816269 | 395 Pages | PDF EPUB (True) | 10 MB
English | 2025 | ISBN: 3031816269 | 395 Pages | PDF EPUB (True) | 10 MB
Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a circular economy.