Without any doubt, the current prevailing Linear Economy principle of take-make-dispose is inherently unsustainable: Raw materials are extracted, transformed into products, and discarded as waste after use. The resulting environmental and economic challenges brought together both practitioners and academics to develop more sustainable methods for production and consumption. Especially the concept of Circular Economy has received a lot of attention. But despite many technical solutions, a key question for practical implementation has remained unanswered until now: How can enterprises integrate Circular Economy into their business strategy to leverage success?