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Enterprise Content Strategy: A Project Guide

Posted By: interes
Date: 24 Feb 2020 22:20:21
Enterprise Content Strategy: A Project Guide

Enterprise Content Strategy: A Project Guide by Kevin Nichols
English | 2015 | ISBN-10: 1937434443 | 160 pages | PDF | 12 MB

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.

Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.

Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

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