Say It Right!: A Marketer’s Guide to Staying Compliant
Say It Right!: A Marketer’s Guide to Staying Compliant by Stefan Florin
English | September 5, 2024 | ISBN: N/A | ASIN: B0DG9PC9V9 | 105 pages | EPUB | 0.23 Mb
English | September 5, 2024 | ISBN: N/A | ASIN: B0DG9PC9V9 | 105 pages | EPUB | 0.23 Mb
Navigating the complex world of advertising regulations is essential for any business looking to build trust and avoid costly legal pitfalls. "Say It Right!" is a comprehensive guide designed to help marketers and business owners ensure their advertising practices comply with the stringent standards set by the Federal Trade Commission (FTC) and other regulatory bodies.
This book offers clear and practical advice on how to stay compliant across various aspects of marketing, including endorsements, health claims, and affiliate marketing. It covers the basics of FTC regulations, the role of other regulatory agencies, and the importance of truthful advertising. Readers will learn how to avoid common mistakes that could lead to fines, account suspensions, or reputational damage.
Ideal for small business owners, digital marketers, and affiliates, "Say It Right!" provides the tools and knowledge needed to keep marketing efforts both effective and compliant, paving the way for long-term success in today’s competitive landscape.