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Entrepreneurship, 6th Edition

Posted By: hill0
Date: 16 Apr 2025 12:15:14
Entrepreneurship, 6th Edition

Entrepreneurship, 6th Edition
English | 2025 | ISBN: 1394262809 | 1122 Pages | EPUB | 63 MB

Entrepreneurship is an essential resource for both undergraduate and MBA courses on new venture creation. With a focused “hands-on” learning approach, this leading textbook integrates contemporary cases, practical examples, and foundational theory in a single volume. Student-friendly chapters explain each step of the entrepreneurial process, including idea generation, prototyping, opportunity evaluation, business model development, team building, marketing, financial forecasting, legal and tax considerations, and much more.
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