Airline Business in the 21st Century
Rigas Doganis, "Airline Business in the 21st Century"
English | 2001 | pages: 253 | ISBN: 0415208823 | PDF | 0,8 mb
English | 2001 | pages: 253 | ISBN: 0415208823 | PDF | 0,8 mb
This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are:
* the low-cost airline
* the impact of electronic commerce
* the debate on global airline alliances
* privatizing state-owned airlines
* the creation of a Trans Atlantic Common Aviation area
Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
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