Dieses Buch erklärt kompakt und auf den Punkt, was Native Advertising ist, wie diese neue Werbedisziplin funktioniert und welche Vorteile sie Werbungtreibenden bietet. Die Autoren – selber Vorreiter in dieser jungen Branche – geben einen aktuellen Überblick mit wichtigen Daten und Fakten, erklären alle nativen Werbeformate im Detail und beschreiben die Technologien sowie die durchaus kontrovers diskutierten Rollen der einzelnen Player dabei: Publisher, Advertiser und Konsumenten.Ein Praxisleitfaden für alle, die an Online-Werbung jenseits von Bannern und Rectangles interessiert sind, um ihren Produkten mit sensibel gestalteten und gut ausgesteuerten nativen Kampagnen mehr Glaubwürdigkeit und Sympathie zu verleihen.

This volume covers the emerging area of science, Clinical Lipidomics, which is the application of lipidology to the understanding of physiological and pathophysiological changes of lipidomes, with a special focus on lipidomic profiles in human diseases.

S.W.A.N.: Chernobyl Unexplored is a science fiction FPS puzzle horror game, which takes place a few months after the Chernobyl Nuclear Plant disaster.

This book is one out of six IAEG XIII Congress and AEG 61st Annual Meeting proceeding volumes, and deals with topics related to geologic hazards, such as earthquakes, land subsidence, coastal hazards, and the emergency response.

Concept art is an important part of the early stages of game development or moviemaking.

SAVE HUMANITY, FIND YOURSELF. The year is 2156 and Earth has been decimated. All that remains of the once great planet is desert and human life is dwindling due to water and food scarcity. You play as Landon, one of the last surviving humans, who stumbles upon a wormhole. The wormhole you accidentally find transports you light years across the universe to a strange and beautiful planet where you meet a new alien friend named Zip. With Zip as your guide, you will hunt for a new planet for you and your wife Jessie to inhabit and carry on human existence.

This book critically explores what child protection policy and professional practice would mean if practice was grounded in human rights standards. This book inspires a new direction in child protection research – one that critically assesses child protection policy and professional practice with regard to human rights in general, and the rights of the child in particular. Each chapter author seeks to approach the rights of the child from their own academic field of interest and through a comparative lens, making the research relevant across nation-state practices.

Peter is approaching 30 and still trying to navigate modern online dating culture. After a whimsical, romantic evening with a mysterious young woman ends with him waking up alone, Peter tries to put the night behind him by turning to a mythically effective dating site guaranteed to find his perfect match. But with each date from the site, Peter notices strange similarities between each woman and that first amazing date. As he learns the truth about their connection, he'll discover a whole new world of people and experiences that will make him question the nature of identity, attraction, and love.

In September 1941, the operations group of General Ermakov has been formed consisting of 21 and 52CD, 283RD, 121 and 150TBde.