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"Finally an iconoclastic and truthful analysis of the Trump phenomenon."
—Sean Hannity
Donald Trump blindsided them all: the media, campaign consultants on both sides, and Hillary Clinton’s vaunted data operation. Now two insiders—Joel Pollak, senior editor-at-large for Breitbart News, eye-witness to the election from his unique position as the only conservative reporter aboard the Trump press plane in the last pivotal weeks of the campaign, and professional historian Larry Schweikart, whose "Renegade Deplorables" group of volunteer analysts supplied the Trump campaign with data the mainstream pollsters didn’t have—reveal the true story of how Trump defied the pundits, beat the polls, and won.