Market Research: Marketing Psychology & Consumer Behavior

Do market research right by using marketing psychology, consumer psychology, and consumer behavior


What you'll learn
Tap into customer psychology, and make them desire your products!
Sell much more
Conduct marketing research with interviews
Conduct marketing research with surveys
Conduct marketing research with focus groups
Conduct marketing research with data and KPIs
PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
WORLD-CLASS student support: I answer 99% of student questions within 24 hours

Requirements
There are no requirements for this course, just a love for learning, and an open mind

Description
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods:InterviewsSurveysFocus groupsMeasuring data and KPIsUsing industry reportsMARKETING PSYCHOLOGYAfter going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions. You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way.PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGEMore often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement.This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way.CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCHTo create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be.Invest in your future! Enroll today!