Market of One: How your agency can rewrite the rules and create a lasting competitive advantage by Robin Bonn
English | July 8th, 2025 | ISBN: 1788607376 | 240 pages | True EPUB | 1.00 MB
English | July 8th, 2025 | ISBN: 1788607376 | 240 pages | True EPUB | 1.00 MB
'Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own. - Rory Sutherland, Vice Chairman Ogilvy UK