There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better service to customer (firstly, to internal customers; i.e., employees of organization) and create satisfaction in them which in turn influence consumer patronage and loyalty, and consumer decision-making. The significant role of the internal marketing is to developing and maintaining relationships with the internal stakeholders of a contemporary organisation. There is an extensive belief in today's society on how the company viewed by key stakeholders such as investors and shareholders, consumers and customers (both internal and external), members of the community and employees in which the company resides.The challenge is to explore new and effective ways to harness the power of the communication opportunities it presents to engage with stakeholders in interactive, immediate and innovative ways. Any successful communication campaign will include them in its strategy. We view the study of the relationship between internal marketing, internal and external stakeholders, and companies to be timely topics for further investigation.

In an era marked by escalating energy demands and imperatives of environmental stewardship, this compendium serves as a comprehensive exploration of the multifaceted dimensions shaping contemporary energy development, with a focal lens on the symbiotic relationship between energy, information, and transportation systems. The canvas of 2023's energy evolution is painted against the backdrop of heightened consciousness surrounding climate change and environmental degradation. This epoch witnesses an unyielding momentum toward sustainability, catalyzed by a profound shift in energy-sourcing paradigms. Renewable energy sources—solar, wind, hydro, and beyond—attain unprecedented prominence, not merely as alternative energy options but as linchpins of a redefined energy matrix, fostered by advancements in technology, economics, and scalability. At the nexus of this transformative energy landscape lies the realm of Energy Informatics—a domain where information technologies converge with energy systems. Smart grids, IoT-enabled devices, data analytics, and artificial intelligence orchestrate a symphony of efficiency and optimization, revolutionizing energy management, demand-response dynamics, and grid resilience. The fusion of information technology and energy infrastructures stands poised to usher in an era of unprecedented interconnectivity and adaptability. Transportation, an indispensable facet of the energy ecosystem, undergoes a metamorphosis in 2023. Electrification, hydrogen-powered vehicles, and advancements in sustainable fuels reimagine mobility paradigms, heralding a transition toward greener, more efficient transportation systems. The synergy between energy and transportation, facilitated by data-driven insights and technological innovations, propels the convergence of these domains toward a more sustainable future. Moreover, the global socio-political landscape assumes paramount significance in shaping the contours of energy dynamics. Geopolitical considerations, international collaborations, and policy frameworks delineate the trajectory of energy infrastructure investments, trade patterns, and the realization of sustainable energy transitions on a global scale. Yet, within the narrative of progress, challenges persist. Legacy infrastructures, regulatory complexities, socio-economic disparities, and the imperative of inclusive transitions underscore the complexities inherent in reshaping the energy and transportation landscapes.

This book continues the previous edition: Samsul Ariffin Abdul Karim (2022). Intelligent Systems Modeling and Simulation II: Machine Learning, Neural Networks, Efficient Numerical Algorithm and Statistical Methods, Studies in Systems, Decision and Control (SSDC, volume 444, 22k Access). After two years, Intelligent Systems Modeling and Simulation have evolved tremendously through the latest and advanced emergence technologies and many highly sophisticated algorithms have been developed by blending artificial intelligence (AI) and mathematics, statistics, data modelling and other related research areas.

This book presents the advances in the concept, model, method, and tools for the global supply chain management. The conference took place in Marrakesh from May 2 to May 4, 2024. The 7th edition of this conference focused on Smart Sustainable and Green Logistics. The papers included in the book's proceedings cover various themes, such as:

This book explores the relationship of natural and artificial intelligence in our rapidly evolving world. It does so anchored in an innovative multidisciplinary framework and the premise that society is a composition of multiple dimensions, with individuals (micro), communities (meso), countries (macro) and planet (meta) in the collective sphere, and individuals themselves as multidimensional beings (aspirations, emotions, thoughts, sensations). This perspective is applied to analyze the implications of our transition into a phase where online and offline realms are increasingly intertwined. Special attention is given to the influence of all pervasive technology on our perception of the self and society. The central message is that we must learn to harness Agency amid AI, which entails double literacy – of artificial and natural intelligence.

This book focuses on recent advances in biosensors and nanosensors to monitor, manage and improve horticultural crops in terms of plant growth, nutrient deficiency, toxicity, diseases, abiotic stress, soil amendments and agrochemicals entry into surrounding environment. Besides contributing to sustainable agriculture, these innovative tools facilitate promoting plant health and horticultural products quality and safety. The book consists of 11 chapters grouped in 4 parts. Part I Growth, Development and Productivity, Part II Trends in Abiotic and Biotic Stress Management, Part III Harvest Quality, Part IV Precision Agriculture and Environment Sustainability. Increased productivity, stimulation of plant growth, precise farming, monitoring food quality and freshness during production, processing, distribution and storage, reduced costs and waste, and sustainable agriculture are some of the concepts discussed. The book presents the mechanisms of biosensors and nanosensors for monitoring the various changes during pre- and post-harvest stages of horticultural crops. These are considered as efficient tools to achieve goals of plant breeders in horticultural crops improvement programs. Chapters are written by globally recognized scientists and subjected to a rigorous review process to ensure quality presentation and scientific precision. Each chapter begins with an introduction that covers similar contexts and includes a detailed discussion of the topic accompanied by high-quality color images, diagrams and relevant details and concludes with recommendations for future study directions in addition to a comprehensive bibliography.