DIY Brand Strategy Workshop

Build a profitable, standout brand with a comprehensive strategy and action plan.

What you'll learn

• How to set clear, measurable brand goals for long-term success
• How to create a clear, comprehensive brand strategy that sets your brands structure.
• How to identify, understand and define your target audience
• How to identify and analyse the competitive landscape
• How to position your brand to differentiate from competitors
• How to formulate brand messaging that resonates
• How to craft a unique value proposition that clearly communicates the benefits of your brand
• How to pitch your brand in 30 seconds
• How to research and analyse your market properly and figure out insights
• How to develop an action plan roadmap for the next 12-24 months
• How to adapt your brand strategy as your business grows
• How to build a profitable, standout and impactful brand, while having fun

Requirements

• Start-up or small sized business
• Real passion + effort to building your brand (not just a "side hustle")
• Willingness to learn and apply new strategies
• A clear business service or product – this course is not suitable if you're still in the "idea stage" of your business.
• You have the time to do the work to put together a brand strategy + take the action

Description

This course is designed for entrepreneurs, startup founders, and SMB teams who are ready to create a clear and actionable brand strategy that helps their business build a profitable, standout and impactful brand in the marketplace. By the end of this course, you'll have a finalized brand strategy and be equipped with a 30-day action plan to jump-start your strategy, along with a 12-24 month roadmap to ensure long-term success. Whether you're starting or looking to take your brand to the next level, this course will guide you through every step in a fun and engaging way.

We cover every key component of brand strategy, including brand analysis, brand anatomy, understanding your market, brand messaging, and conducting thorough research. The course includes interactive workbook exercises, designed to guide you step-by-step as you uncover each part of your brand strategy. Each exercise builds on the previous one, ensuring a structured and thoughtful progression. From identifying your audience and market to crafting your brand’s personality, voice, and unique value proposition, every exercise is designed to lead you to the next crucial step in developing a strong, cohesive brand.

You'll also have access to DIY research, messaging, pitching, and customer journey exercise guides, as well as a lifetime access to the digital workbook.

Who this course is for:

This course is perfect for SMEs, startups, business owners, entrepreneurs and founders who are looking to develop a profitable & standout brand most effectively. It is also ideal for marketers, consultants, coaches and CEOs who want to create or refine their brand strategy to make a lasting impact and achieve significant business growth