Strategic Marketing 2: 5 Steps To Boost Your Business Growth

A practical guide for entrepreneurs and small business owners to effectively launch or scale your venture

What you'll learn
Perform self-assessment of your business
Identify your current gaps for future development
Build solid marketing strategy for your business
Learn creative approaches to stand out from the competition, optimize processes and attract new customers
Discover the top sales and marketing tips & techniques to grow your start-up or SME
…and much more!
Requirements
Open to new ideas and concepts
Be ready to invest time and thinking, using provided templates , to build your own tailored plan
Description
Are you an entrepreneur or a small business owner struggling to attract more clients? This course is a continuation of the first Strategic Marketing course: 5 steps to boost your business growth. It is designed based on the practical experience of launching and scaling two businesses on the global market and mentoring work of 300+ entrepreneurs, start-ups and small business owners worldwide who applied those strategies and increased sales up to 34%.It is your roadmap to a successful digital sales & marketing strategy. You will learn how to effectively launch and scale your business with solid marketing strategies & techniques.Dr. Inna Armstrong is a mentor to over 300 businesses, senior executive with international experience, professional speaker, co-founder of two businesses. Inna empowers companies’ strategic growth and process optimization through effective digital sales & marketing strategies as well as core principles of ISO 9001 quality management system.What should you expect from this course?This course covers sales and marketing fundamentals, providing tips & techniques to grow your start-up or SME's business based on the practical experience.The course overview includes:Competitor analysisFeatures vs BenefitsWebsite structureStrategic planningMarketing channelsAs a result, you'll use creative approaches to stand out from your competition, create global brand awareness, optimize processes and attract new customers faster.So, what are you waiting for? Get your access today, and begin the journey of transforming your business!

Overview

Section 1: Welcome

Lecture 1 Welcome to the course

Section 2: Preliminary Business Assessment

Lecture 2 Preliminary Business Assessment

Section 3: Competitor analysis

Lecture 3 How to Learn from Your Competitors

Section 4: Features vs Benefits

Lecture 4 Features vs. Benefits: Why the Difference Matters

Section 5: Website structure

Lecture 5 How to Structure your Website Layout for Maximum Conversions

Section 6: Strategic planning

Lecture 6 Strategic Planning Framework

Section 7: Marketing Channels & Strategies

Lecture 7 Marketing Channels & Strategies

Section 8: Final words

Lecture 8 Course summary & conclusion

Aspiring entrepreneurs planning to start or scale their start-up,Small Business Owners ready to take their business to the next level,Solopreneurs who are overwhelmed with “doing it all”,Marketing and brand managers,Students who want to learn how to set up a successful business venture