Small Business Digital Marketing Strategy - Complete [2025]

Build your own online business' marketing plan using our professional template- finish the course with your own plan.

What you'll learn
Build your very own Marketing Strategy Plan for your online business
Find business opportunities online through free keyword research tools
Determine the most promising niches through discovered niches and opportunities analysis
Understand your (potential) competitors, their products and values, and where to position yourself
Define your product's value points and how you will appeal to your customers
Understand your target customer through a buyer persona, cultural matrix and personality styles
Use top influence principles that top companies use to sell their products - and how to apply it to your website
Create an appealing brand using branding best-practice
Define your business strategy and marketing objectives
Create appealing copy using classic copywriting techniques and AI models
Design converting blog posts and organize them using the premade Marketing Calendar
Optimize your website's design and structure using best-practice UI/UX design for conversions
Price your products and use pricing tips and tricks to increase sales

Requirements
No previous experience needed.

Description
Digital Marketing Strategy For E-BusinessesThis course is designed for small online business owners, freelancers, and new marketing managers looking to build a strong yet simple business and marketing strategy quickly. By the end of the course, you will have a fully developed business and marketing template tailored to your own business, ready for implementation.Drawing from best practices used by top companies and over a decade of hands-on experience in e-commerce and marketing management, this course provides practical, actionable techniques to help you grow and optimize your business effectively. Whether you're just starting out or looking to refine your existing strategy, this course will equip you with the tools and insights needed for success.In this course, you will:- Find business opportunities online through free keyword research tools- Determine the most promising niches through discovered niches and opportunities analysis- Understand your (potential) competitors, their products and values, and where to position yourself- Define your product's value points and how you will appeal to your customers- Understand your target customer through a buyer persona, cultural matrix and personality styles- Use top influence principles that top companies use to sell their products - and how to apply it to your website- Create an appealing brand using branding best-practice- Define your business strategy and marketing objectives- Create appealing copy using classic copywriting techniques and AI models- Design converting blog posts and organize them using the premade Marketing Calendar- Optimize your website's design and structure using best-practice UI/UX design for conversions- Price your products and use pricing tips and tricks to increase sales

Who this course is for:
Small online business owners, freelancers, and anyone looking to start making income online.