Service Design for the Real World: A Practical Introduction

Industry experts share the content we wish we'd had when we were getting started

What you'll learn
An overview of the end-to-end Service Design process and methodology
Key considerations and practical tips for applying Service Design in an organizational context
The basics of qualitative customer research and synthesis
How to use lo-fi prototypes to validate concepts and ideas
Effective ideation techniques & facilitation
Stakeholder management for Service Design
The basics of developing journey maps, service blueprints and other artifacts
Business Model Canvas for Service Design
How to prepare for a job in Service Design

Requirements
Some familiarity with the very basics of Service Design (e.g. you've participated in a Service Design session or have read a few articles) is helpful but not required.

Description
This is the course we wish we had when we started our Service Design careers.Tools and frameworks alone won't make you a great Service Designer. Most Service Design happens within existing companies and organizations. By understanding the real challenges and barriers to putting Service Design into practice you will be better prepared for the reality of actually doing the work. This is one of the only courses that go beyond methodology alone to focus on how to apply Service Design in an organizational context. This course includes: A comprehensive introduction to the Service Design process7+ hours of recorded content exploring a wide array of topics from Design, Stakeholder Management and Business ModellingRecorded activities (we walk you through activity templates with pre-recorded facilitation)A resource list to support your learning beyond this courseLearn from experienced industry professionals who have:Established and scaled in-house Service Design teams in multiple companies across industries (Telecom, Insurance, Financial Services, Legal, and Retail)Been recognized with the Service Design Global Network awardBeen actively teaching and mentoring students and industry professionals in Service Design for 15+ yearsAre regularly invited to speak at events, host workshops, and share their thoughts on the evolution and future of Service Design At the end of this course, you will:Become deeply familiar with the overall Service Design methodology and be confident in your ability to speak to it.Have a meaningful understanding of key phases of work in Service Design: Research, Ideation, Prototyping, and how they fit together as a processKnow how to clearly communicate the value of Service DesignAppreciate the importance of stakeholder management and organizational context when practicing Service Design Learn what core skills and specialized skills you need to develop in order to succeed at landing your first role or further progressing in your career as a Service Designer

Who this course is for:
Anyone interested in learning more about Service Design and how to apply it in an organizational setting, UX Designers looking to expand their skills, Students interested in jobs related to Service Design, human-centred design or innovation, Working professionals interested in making a transition to a Service Design role or collaborating with Service Design teams