Search Engine Optimisation (Seo) Course For Beginners

Learn actionable Search Engine Optimisation (SEO) strategies from industry experts and grow your website traffic

What you'll learn

The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisation

How to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpage

Important on-page and off-page ranking factors and how they can be used to shape your SEO strategy

How to use various SEO tools to conduct competitive SEO analysis

How to conduct extensive and effective keyword research to beat the competition

How to identify link building opportunities and implement them to existing SEO campaigns

How to earn high quality editorial backlinks with a few simple white-hat techniques

How to implement white-hat on-page SEO optimisation techniques

How to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analytics

How to oversee and manage SEO campaigns in-house or through an external SEO service provider

Requirements

No experience needed. You will everything you need to know about SEO.

Basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

Description

This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you’ll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goalsTo facilitate learning, you’ll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.This SEO course is packaged into digestible, bite-sized lessons to make learning more effectiveAfter learning from a seasoned SEO expert, you’ll leave with a firm understanding of:The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisationThe latest Google algorithm updates and the impact those have on your website rankingsHow to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpageImportant on-page and off-page ranking factors and how they can be used to shape your SEO strategyHow to use various SEO tools to conduct competitive SEO analysisHow to conduct extensive and effective keyword research to beat the competitionHow to identify link building opportunities and implement them to existing SEO campaignsHow to earn high quality editorial backlinks with a few simple white-hat techniquesHow to implement white-hat on-page SEO optimisation techniquesHow to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analyticsHow to oversee and manage SEO campaigns in-house or through an external SEO service provider

Overview

Section 1: SEO Fundamentals

Lecture 1 Introduction - What is SEO-SEM and How It Works

Lecture 2 The Long Term Benefits and Impact of SEO on a Business

Lecture 3 SEO Case Studies

Lecture 4 Advantage and Disadvantages of SEO

Lecture 5 SEO vs. SEM

Lecture 6 A 4-Step SEO Process

Section 2: Keyword Research

Lecture 7 What is Keyword Research?

Lecture 8 Using Buyer Personas for Keyword Research

Lecture 9 Applying Customer Buying Journey to SEO

Lecture 10 Understanding Search Intent for SEO

Lecture 11 SEO Information Architecture & Site Structure

Lecture 12 Walkthrough of a Live Website's Site Architecture

Lecture 13 Creating a Keyword Plan

Lecture 14 Keyword Research Template & Google Keyword Planner

Section 3: On-Page SEO

Lecture 15 What is On-Page SEO?

Lecture 16 SEO Best Practices for Title Tag, Domain URL & Meta Description

Lecture 17 Title Tag, URL & Meta Description WordPress Hands-on

Lecture 18 Best Practices for Image Optimisation

Lecture 19 Best Practices for Content Creation

Lecture 20 How Search Engines Work

Lecture 21 White Hat vs. Black Hat SEO

Lecture 22 What is Local SEO and How to Rank in the Local Pack Results

Section 4: Off-Page SEO

Lecture 23 Introduction to Link Building

Lecture 24 Social Signals & SEO

Lecture 25 Link Schemes & Search Engine Penalties

Lecture 26 3 Main Types of Link Building Strategies

Lecture 27 Reverse Engineering Backlinks

Section 5: SEO Analytics and Reporting

Lecture 28 SEO Analytics with Semrush

Lecture 29 Essentials SEO Metrics to Measure

Marketing Managers/Executives,Content Developers,Web Developers,Business Owners,Individuals seeking a career which would require them to have a foundation in SEO