Practical Sitecore 8 Configuration and Strategy

by Phillip Wicklund (Author)
Practical Sitecore 8 Configuration and Strategy offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance on how to configure Sitecore’s personalization, testing, and marketing automation capabilities

About this book
Sitecore was recently recognized is one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities.
As such, marketers and end users often have a hard time coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy:
Brings you up to speed on Sitecore without requiring a training class.
Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end.
Rounds out existing sources of documentation with strategies and best practices from real-world experience.

What You'll Learn
How to manage content in Sitecore
How to create web forms and landing pages
How to optimize the site through personalization and A/B/N testing
How to use Sitecore for your marketing campaigns
How to leverage analytics for custom measurement/engagement strategies
How to create a robust governance plan for your Sitecore properties

Who This Book Is For
The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform.

Number of Illustrations and Tables
229 illus., 6 in colour
Topics
Computer Science (general)
Information Systems and Communication Service

More info and Hardcover at Springer

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