Online Reputation Management For Personal Brands

Learn online reputation management for people and personal brands and make them shine on the web

What you'll learn
How to remove negative links on Google and other search engines
How to bury negative content with positive content
How to get positive reviews and testimonials for their brands
How to request content removal from webmasters
How to hire publishers to create positive content about your brand
Requirements
An internet connection
A small budget of $10 USD to hire a publisher (optional)
A notepad (digital or physical) to take notes
Description
Do you want to learn online reputation management (ORM)? Online reputation management is one of the most underserved niches in the marketing realm. The online reputation management that exists today in terms of services and software is also geared towards businesses and corporations. Most people are not qualified to provide online reputation management services for themselves or for individuals who want to manage their personal brands. In this course, I'll teach you everything I know about online reputation management. Why am I qualified to teach this course? I'm a full-service digital marketer specializing in online reputation management. I've helped people repair their online reputations and lead better lives through my Toronto-based digital marketing agency. Now, it's time for me to teach you everything I know so you can do the same. What's in the course? Learn what online reputation management for individuals (ORM) is and how it works Learn about how to outrank negative Google links and push down negative content Learn how to set up brand alerts to notify you about media released about you or your clients Learn how to audit webpages and negative media Learn the fundamentals of journalism and how to remove negative articles Learn basic PR and how to write, then publish a press release Learn how to create solid brand images to sway the way people perceive individuals If you want to learn online reputation management for personal brands and individuals, this is the course for you! 

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What is ORM?

Lecture 3 Who is This Course For?

Section 2: Basics of ORM for Personal Brands

Lecture 4 Audit an Online Reputation

Lecture 5 Adding and Subtracting Content

Lecture 6 The Influence Funnel

Section 3: Removing Negative Content

Lecture 7 Intro to Removing Negative Content

Lecture 8 Request Removal From Google

Lecture 9 Request Removal from Webmaster

Lecture 10 DMCA Requests

Section 4: Burying Negative Content

Lecture 11 Calculating Domain Authority (DA)

Lecture 12 Writing a 500-word Article

Lecture 13 Keywording Articles (SEO)

Lecture 14 Hiring Publishers

Lecture 15 Creating a Website and Blog

Lecture 16 Aggressive Content Schedule

Section 5: Testimonials and Reviews

Lecture 17 Fiverr Testimonials

Lecture 18 Cameo Celebrity Testimonials

Lecture 19 Launch a GoogleMyBusiness (For Personal Brands)

Section 6: Course Completion

Lecture 20 Congratulations and Next Steps!

Anybody who wants to fix their personal reputations,Digital marketers who want to learn more about ORM and the industry,Digital marketers who want to find a marketing niche and are considering ORM,Public relations students and professionals,Anybody who wants to fix the personal reputation of their clients,Politicians and public figures