Online Marketing Foundations

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course also covers content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.

Topics include:

• What is online marketing?
• What makes a website effective?
• Working with a designer or developer
• Creating engaging web copy
• Understanding online analytics
• Using goal and event tracking
• Exploring the conversion funnel
• Defining key performance indicators (KPIs)
• Understanding SEO techniques
• Conducting keyword research
• Creating a content strategy
• Leveraging local SEO
• Understanding who's on social media
• Marketing with Facebook, Twitter, LinkedIn, and Pinterest
• Creating compelling video marketing campaigns
• Building an email marketing plan
• Measuring the success of your marketing efforts
• Setting up a blog
• Running A/B marketing tests