Monetization Playbook: Business Models, Pricing, and Revenue

Strategies to Maximize Revenue and Build Profitable Products

What you'll learn
- The importance of pricing and its impact on business success.
- Fundamental pricing concepts and industry terminology.
- The role of customer segmentation in pricing optimization.
- How to conduct an RFM (Recency, Frequency, Monetary) analysis for e-commerce.
- Understanding customer value and market dynamics.
- How to craft an effective Customer Value Proposition (CVP).
- The concept of Willingness to Pay (WTP) and price sensitivity.
- Competitive analysis techniques and positioning strategies.
- Common monetization models and how they apply to different business types.
- Subscription-based, transaction-based, and usage-based pricing models.
- Techniques for predicting and reducing churn in SaaS businesses.
- Pricing strategy frameworks and decision-making models.
- Cost-plus, competitor-based, and value-based pricing methods.
- Designing and running effective pricing experiments.
- How to use surveys and conjoint analysis to understand customer preferences.

Requirements
- Basic understanding of business fundamentals (no advanced knowledge required).
- Familiarity with basic mathematical and analytical concepts.
- Interest in pricing, monetization, and business strategy.
- Access to a computer with internet connectivity for coursework and assignments.
- Willingness to engage with case studies and practical exercises.

Description
Whether you’re launching a product, managing a SaaS business, or just curious about how pricing impacts success—this course is your go-to guide. We break down the essentials of pricing, monetization models, and testing techniques used by top companies.

From fundamentals to frameworks, and from customer value to real-world case studies, you’ll learn how to build pricing strategies that grow revenue and fit your business model.

By the end, you'll have the tools and confidence to set smarter prices, choose the right model, and optimize for growth.

What You’ll Learn

Section 1: Pricing & Monetization Basics

Understand why pricing is a key business lever and how poor pricing decisions can hurt growth. Learn core pricing terms and how pricing fits into product strategy.

Why pricing decisions matter

Common pricing mistakes

Key pricing concepts (ARPU, CAC, LTV)

Pricing in product strategy

Assignment: RFM analysis for an e-commerce app

Section 2: Customer Value & Market Forces

Explore how customer value, price sensitivity, and competitors affect pricing decisions.

Customer Value Proposition (CVP)

Willingness to Pay (WTP)

Price sensitivity explained

Competitive pricing and positioning

Section 3: Monetization Models

Learn how different business models monetize and how to price for each.

Overview of pricing models

Subscription-based, transaction-based, usage-based models

Marketplace and platform pricing strategies

Assignment: Analyze SaaS churn

Section 4: Pricing Strategy Frameworks

Get hands-on with structured pricing strategies that match your business goals.

End-to-end pricing strategy process

Cost-plus vs. competitor-based pricing

Value-based pricing in action

Assignment: Ride-sharing surge pricing case

Section 5: Testing & Optimization

Master pricing experiments and customer research tools.

How to run pricing tests

A/B testing for price validation

Surveys and conjoint analysis basics

This course simplifies pricing strategy with clear frameworks, practical case studies, and hands-on exercises. Perfect for founders, PMs, and anyone wanting to build better monetization plans.

Who this course is for:
- Entrepreneurs and startup founders looking to develop effective pricing strategies.
- Product managers and business strategists aiming to optimize pricing decisions.
- Marketing and sales professionals who want to understand pricing dynamics.
- Finance and operations professionals involved in revenue management.
- Students and professionals interested in learning data-driven pricing techniques.
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