Media Mastery

The complete guide to utilising video media to enhance your business

What you'll learn
Effectively engage with the camera, have a great knowledge of video structure and production strategy.
Know the appropriate platforms for different types of videos
Use their voice, words and body language to improve viewer engagement
Write awesome scripts for product launches, business profiles or personal profiles
Become an efficient video producing champion!
Requirements
A smartphone and a computer at beginner level.
Description
Have you always wanted to create powerful, inspiring and engaging videos to improve your online presence? Have you ever wondered how you can create massive growth through authentic online interaction with clients using the incredibly powerful medium of video? 
According to the Aberdeen Group, those businesses who use video to engage with customers grow on average 49% FASTER THAN THOSE WHO DONT!!
According to Facebook, users are now spending over 100 million hours watching video daily!! In fact there is on average over 8 billion video views on Facebook every single day! Video posts actually have a 135% increased exposure rate on Facebook than photo posts!
In this interactive, fun, online course taught by TV Presenter & Producer Kale Brock, you'll walk away with the fundamental skills required to independently start producing your own engaging online content. 
Throughout the course Brock gives you templates to use for all your video productions - from writing the script to presenting comfortably & engagingly to camera. 
Over 6 modules, you'll start to own your unique style of presenting & be on your way to creating masterful, inspiring videos for your brand. 

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 The Power Of Storytelling

Section 2: Writing The Script & Video Prep

Lecture 3 Introduction to this section

Lecture 4 Important Terminology

Lecture 5 Do You Need A Script?

Lecture 6 Define Your Audience

Lecture 7 Define Your Medium

Lecture 8 The 5 Ws

Lecture 9 Script Structure

Lecture 10 Writing For Your Voice

Lecture 11 A Simple Practice Video

Lecture 12 Review This Section

Section 3: Presenting To Camera

Lecture 13 Introduction To This Section

Lecture 14 Matching Energy With Message

Lecture 15 Eyeline

Lecture 16 Making Friends With The Lens

Lecture 17 Body Language: What Do I Do With My Hands?

Lecture 18 Voice

Lecture 19 Controlling Your Nerves

Lecture 20 Review This Section & A Challenge!

Section 4: Getting Technical - The Gear

Lecture 21 Introduction To This Section

Lecture 22 Important Terminology

Lecture 23 The Set Up

Lecture 24 Lighting

Lecture 25 Focus

Lecture 26 Audio

Lecture 27 2 Takes & Pauses

Lecture 28 Review This Section & A Challenge!

Section 5: Editing

Lecture 29 Introduction To This Section

Lecture 30 Important Terminology

Lecture 31 Editing Programs

Lecture 32 Music For Your Videos

Lecture 33 Editing Example - selling the pen

Lecture 34 Flow

Lecture 35 Review This Section

Section 6: Sample Media Strategy Breakdown

Lecture 36 Introduction To This Section

Lecture 37 The Strategy

Lecture 38 Review This Section

Section 7: Thankyou & Congrats!

Lecture 39 Thankyou for being here!

Anyone who wants to improve their on-camera performance and the quality/strategy of their video production.,Anyone who wants to engage more with their customers via awesome video content,Anyone who's studying media & communication,Anyone who has a business, product or message they want to share with the world