Master Course in Service Marketing 2.0

Service Marketing, Marketing fundamentals, Digital Marketing, Service Industry, Marketing Strategy, Digital Services

What you'll learn
Understand the fundamental concepts and principles of service marketing.
Recognize the unique characteristics and challenges of marketing intangible services.
Analyze consumer decision-making processes and their impact on service consumption.
Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
Develop effective service marketing strategies aligned with organizational goals.
Formulate segmentation, targeting, and positioning strategies for service offerings.
Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
Apply the 7Ps framework to design and manage service experiences that meet customer needs.
Create comprehensive service marketing plans with clear objectives and tactics.
Execute service marketing campaigns, measure performance, and adapt strategies as needed.
Evaluate current trends and challenges in the evolving service marketing landscape.
Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.

Requirements
Basic skills and Ideas of Marketing !

Description
Master Course in Service Marketing 2.0: Elevate Your Skills and StrategiesIn an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 - a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.Why Service Marketing Matters in 2.0Before delving into the details of the Master Course, let's take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.Here are some key reasons why Service Marketing 2.0 is a game-changer:1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it's a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences - all through our comprehensive and dynamic course.Don't miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!In this master course, I would like to teach the major topics:  (More topics updating )Introduction to Service MarketingConsumer Behavior in Service MarketingService Marketing StrategyService Marketing Mix (7Ps)Service Marketing Planning and ImplementationContemporary Issues in Service MarketingSales forecasting in sales managementMachine learning & Sales ForecastingSales and distribution managementTypes of marketing management , marketing functions, and marketing stagesInternational marketingHow to become a marketing directorMarketing research types and MethodsEntrepreneurial market research and marketing strategyMarketing psychology theories, practices, colors and social mediaFundamentals and Strategies of Network MarketingSEO, PPC and SEMSales Funnels and Landing PagesWeb Marketing Tools and TechnologiesAccount Based Marketing (AMB) StrategiesCost-Per-Action (CPA) Marketing, Video & News Letter MarketingVideo marketing strategies for your service and product salesRemote (Online) Sales and StepsAgile MarketingDevelop the sales planService Marketing Innovation and Marketing CampaignsMarketing Channels and TechniquesCRM (Customer Relationship) in MarketingUnderstanding Consumer Behavior: The Key to Successful MarketingMarketing and BrandingMastering Geotargeted Advertising and Social Media Strategies for Local ImpactIntegrated Sales Management StrategiesMedia Advertising PlanningHow to become a marketing manager, marketing expert and analystBrand Equity Fundamentals for your products and ServicesAnalyzing Competitors and PositioningPART II Updated Lectures : Master Course in Service Marketing 2.0 (More lectures updating now !)Digital Transformation in Service MarketingService Innovation and Design ThinkingService Customization and PersonalizationService Quality and ExcellenceCo-Creation of Value in ServicesBuilding Service Brand IdentityDigital Customer Journey Mapping in ServicesManaging Online Service CommunitiesService Marketing AnalyticsArtificial Intelligence in Service MarketingManaging Customer Experience (CX)Omni-Channel Service DeliveryCrisis Management in Service MarketingPricing Strategies for ServicesService Ecosystem ManagementEthical Considerations in Service MarketingGlobalization and Cross-Cultural Service MarketingService Marketing in B2B EnvironmentsSustainability in Service MarketingMobile Marketing in ServicesLoyalty Programs and Retention StrategiesThe Role of Word-of-Mouth and Referrals in Service MarketingUnderstanding the Sales Technology and Sales Automation ProcessThe Significance of Personal Branding in Sales and MarketingElevating Sales Leadership: Inspiring and Managing High-Performing TeamsCRM in customer segmenting and targetingUnderstanding the Sales Technology and Sales Automation ProcessThe Significance of Personal Branding in Sales and MarketingElevating Sales Leadership: Inspiring and Managing High-Performing TeamsUnderstanding Service Business StrategyMeasuring Customer Satisfaction in ServicesThe Role of Emotions in Service MarketingManaging Service Employee-Client InteractionsService Blueprinting and Process ImprovementInfluencer Marketing in ServicesSocial Media Strategy for Service BrandsCorporate Social Responsibility (CSR) in ServicesEmerging Trends in Service MarketingBuilding Long-Term Customer Relationships in ServicesService Leadership and Organizational CultureCustomer Privacy and Data Security in ServicesExperiential Marketing for ServicesThe Sharing Economy and Service MarketingLectures PART III - Organizational Setting for Service BusinessesHealthcare Service Industry OverviewFinancial Services Industry OverviewEducational Services Industry OverviewBusiness Services Industry OverviewHealthcare Service Delivery ModelsFinancial Service Delivery ModelsTechnology Service Delivery ModelsEducational Service Delivery ModelsBusiness Service Delivery ModelsHealthcare Organizational LeadershipFinancial Services LeadershipTechnology Services LeadershipEducational Services LeadershipBusiness Services LeadershipHuman Resource Management in HealthcareHuman Resource Management in Financial ServicesHuman Resource Management in Technology ServicesHuman Resource Management in Educational ServicesHuman Resource Management in Business ServicesHealthcare Organizational CultureFinancial Services Organizational CultureTechnology Services Organizational CultureEducational Services Organizational CultureBusiness Services Organizational CultureHealthcare Financial ManagementFinancial Services Financial ManagementTechnology Services Financial ManagementEducational Services Financial ManagementBusiness Services Financial ManagementMarketing in Healthcare ServicesMarketing in Financial ServicesMarketing in Technology ServicesMarketing in Educational ServicesMarketing in Business ServicesHealthcare Innovation and TechnologyFinancial Services Innovation and TechnologyTechnology Services Innovation and DisruptionEducational Services InnovationBusiness Services InnovationCustomer Service in Healthcare OrganizationsCustomer Service in Financial ServicesCustomer Service in Technology ServicesCustomer Service in Business ServicesService Businesses and Service Marketing Strategies- Existing Business & Startup - PART IV Lectures :Understanding the Service SectorThe Nature of ServicesTypes of Service BusinessesService Marketing for Existing BusinessesMarketing Services in StartupsBusiness-to-Business (B2B) Service Marketing (Startup or Existing Business)Business-to-Consumer (B2C) Service MarketingService Delivery Systems: Enhancing Efficiency from Front-End to Back-EndCustomer Service and Experience ManagementService Quality MeasurementPricing Strategies in Service BusinessesBranding in Service Marketing for Existing Businesses and New EnterprisesMarketing Communication for Service Businesses: Existing Businesses and StartupDigital Marketing in Service Industries: For Existing Businesses and StartupsEnroll Now and Learn today !

Who this course is for:
All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives, Interested studnets to learn about the concepts of Service Marketing