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Marketing Foundations: Customer Segmentation

Posted By: Landau17
Date: 1 Oct 2017 23:47:16
Marketing Foundations: Customer Segmentation

Marketing Foundations: Customer Segmentation
MP4 | Video: 720p | Duration: 1:15:00 | English | Subtitles: VTT | 1427.4 MB



Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.

Topics include:
  • Segmenting by location
  • Segmenting by demographics
  • Segmenting by usage or other behavior
  • Why segmenting is important
  • Creating and using customer personas
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