Whatsapp Marketing: Strategies For Business Success

WhatsApp Marketing | WhatsApp Business | Social Media Marketing | Automation | Customer Engagement | Digital Marketing

What you'll learn

Distinguish between Personal and Business WhatsApp.

Understand the role of WhatsApp in modern digital marketing.

Learn why influencers use WhatsApp groups to drive sales.

Apply the 4 Ps of Marketing and Porter’s Five Forces to real-world strategies.

Calculate Customer Lifetime Value (CLV) for sustainable growth.

Explore SEO and social media advertising for WhatsApp campaigns.

Create compelling graphics and videos tailored for WhatsApp.

Use WhatsApp Status, Web, and browser extensions for marketing.

Build, segment, and manage WhatsApp contact lists.

Engage with polls, surveys, Q&As, and creative media like GIFs.

Integrate QR codes & location-based promotions

Understand WhatsApp’s privacy policies and compliance rules.

Align tactics with evolving algorithms and AI integration.

Discover monetization techniques and innovative business ideas.

Requirements

No prior knowledge required—just a smartphone and internet connection.

Description

WhatsApp marketing is rapidly emerging as a top strategy for digital engagement. With over 2 billion users and an industry-leading 98% message open rate, WhatsApp offers businesses a direct, personal, and highly effective marketing channel.Whether you’re a business owner, marketer, freelancer, or content creator, this course equips you with practical skills and strategies to:Maximize customer engagement,Leverage WhatsApp Business tools,Create high-converting campaigns,Automate with chatbots,Integrate marketing tools, andStay compliant with ethical standards.You’ll uncover why WhatsApp delivers unmatched conversion rates and learn to master everything from creating marketing content to executing advanced ad strategies. Dive into features like WhatsApp Web, Status updates, contact segmentation, and explore future-forward tactics involving AI and social media algorithms.Course StructureIntroduction to WhatsApp Marketing Understand the platform’s evolution and role in digital marketing.Digital Marketing Basics Learn foundational frameworks like the 4 Ps and Porter’s Five Forces.Content Creation for WhatsApp Optimize your business profile, status updates, and media content.Essential WhatsApp Features Master catalogues, groups, broadcasts, and message management.Advanced Marketing Strategies Automate campaigns, segment lists, and follow ethical messaging practices.Interactive Customer Engagement Use feedback, polls, and conversations for higher retention.WhatsApp Hacks & Features Enhance reach using QR codes, location tools, and browser extensions.Compliance & Best Practices Understand privacy laws, campaign ethics, and common pitfalls.Integration & Collaboration Combine WhatsApp with other digital tools for cohesive campaigns.The Future of WhatsApp Marketing Adapt to changing algorithms, AI trends, and monetization models.

Overview

Section 1: Introduction to WhatsApp Marketing

Lecture 1 Understanding WhatsApp Personal vs. WhatsApp Business

Lecture 2 The Rise and Relevance of Digital Marketing

Lecture 3 The 5 Ds of Digital Marketing

Lecture 4 Importance of WhatsApp Marketing in the Digital Age

Section 2: Basics of Digital Marketing

Lecture 5 The 4 Ps of Marketing and Porter’s Threats

Lecture 6 Customer Segmentation, Targeting and Positioning

Lecture 7 Calculating Customer Lifetime Value.mp4

Lecture 8 Social Media and Advertising

Lecture 9 Search engine optimisation

Section 3: Content Creation for WhatsApp

Lecture 10 Creating Graphics Tailored for WhatsApp

Lecture 11 Marketing with Videos: Guidelines and Best Practices

Lecture 12 Creative Uses of WhatsApp Status for Marketing

Lecture 13 Text Content: How to Write Engaging Whatsapp Messages

Lecture 14 Setting Up a WhatsApp Business Profile: Step by Step

Section 4: Essential Features for Marketers

Lecture 15 Understanding The Catalogue and Its Uses

Lecture 16 Utilising WhatsApp Web and the Unknown Chrome Extension

Lecture 17 WhatsApp Groups: Building and Managing

Lecture 18 The Art of Crafting and Sending a Message Broadcast

Section 5: Advanced WhatsApp Marketing Strategies.edited

Lecture 19 Building and Segmenting Your WhatsApp List

Lecture 20 Creating a VIP Channel: Benefits and Implementation

Lecture 21 Automation in Whatsapp: Introduction to Chatbots

Lecture 22 Crafting and Implementing Flash Sale Announcements

Section 6: Interactive Marketing on WhatsApp

Lecture 23 The Power of Two-Way Conversations

Lecture 24 Engaging Customers through Polls ,Surveys and Q&A Sessions Via WhatsApp

Lecture 25 Feedback Collection and Response Management

Lecture 26 Importance of Using Emojis & Gifs for Effective Marketing

Lecture 27 6.5 Sending Attachments: Do's and Don'ts.

Section 7: Innovative WhatsApp Features and Hacks

Lecture 28 WhatsApp Hacks and Tricks for Marketers

Lecture 29 Effective Use of Voice Notes in Marketing

Lecture 30 QR Code Integration for Easy Access

Lecture 31 Location-Based Services and Promotions

Section 8: Marketing Considerations & Policies

Lecture 32 Understanding WhatsApp's Privacy Policies

Lecture 33 Ethical Digital Marketing Practices

Lecture 34 Case Studies: Successful WhatsApp Marketing Campaigns

Lecture 35 Most Common Digital Marketing Mistakes

Section 9: Beyond WhatsApp_ Integration and Collaboration

Lecture 36 Collaborations and Partnerships via WhatsApp

Lecture 37 Backup, Archive, and Data Retrieval on WhatAapp

Lecture 38 Trending Digital Marketing Skills to Add to Your Resume

Lecture 39 Career in Digital Marketing

Section 10: The Future of WhatsApp Marketing

Lecture 40 Adapting to Changes in Social Media Algorithms

Lecture 41 Potential Business Models and Monetisation Strategies

Lecture 42 Role of Artificial Intelligence in WhatsApp Marketing's Future

Section 11: Practice Test

Business Owners & Entrepreneurs,Digital Marketers & Social Media Managers,Sales Teams & Customer Support Reps,Influencers, Content Creators & Consultants,Freelancers, Nonprofits & Community Leaders