Visual Content Marketing: Viral Visual Content Strategies

Visual Content Marketing Structure, High Engagement Images and Videos, Strategies, Visual Hooks, Viral Marketing

What you'll learn

Over 20 visual content marketing strategies

Analyzing characteristics of target audience

Formula structure for successful content

Colors, typography, layout

Over 20 images & video types for marketing

Video hook formula for viral videos

Right platform for visual content marketing

Goal setting system for content marketing

Requirements

(Recommended) Basic digital marketing knowledge can be helpful.

Description

Improve your marketing skills and get better marketing campaign results by Visual Content Marketing course.Visual content marketing plays a major role to receive high engagement in the digital world. Knowing what are the factors of an effective visual content (images and videos) is important. In this course you will learn how a content should be based on the personality of the potential customers to influence them the most.What Awaits You Inside:Fundamentals of Visual Content MarketingGoogle's Goal setting systemTarget AudienceCustomer's psychological personalityBrand's Visual Identitycolors, typography, layoutCompelling Visual ContentTools, 5 image types and 4 video types for content marketingStrategies of Viral VideosAdvanced video hooks for viral videosDistribution and OptimizationPlatform analyzation and optimizationPreparing for the real world - Marketing StrategyGlobal and specific content marketing strategies for each business and product typeDuring the course we will not learn how to use designing tools to create content, we will only learn the factors of an effective visual content and the structure it must have based on the business type and products or services. The course include over 20 visual content marketing strategies which help you as a marketer to grow campaign's result and content engagement. Some of these strategies are global and effective on any type of business and some are specific for each type of business.The course include many real-life examples, practices, assignments, quizzes to prepare you for real project and real visual content marketing campaigns. Throughout this journey, you'll not only learn but also apply these skills through practical exercises and real-world examples.

Overview

Section 1: Introduction

Lecture 1 Introduction & Course PDF

Lecture 2 Visual Content Marketing

Lecture 3 Types of Visual Content for Digital Marketing

Lecture 4 The Plan

Section 2: Foundation of Visual Content Marketing

Lecture 5 Objectives

Lecture 6 OKRs Goal Setting System

Lecture 7 OKRs Examples

Lecture 8 Target Audience

Lecture 9 PASE System - [P] Practical Target Audience

Lecture 10 [A] Action Target Audience

Lecture 11 [S] Social Target Audience

Lecture 12 [E] Emotional Target Audience

Lecture 13 Analyze Target Audience

Section 3: Brand's Visual Identity

Lecture 14 Intro

Lecture 15 Color Psychology in Branding - Part 1

Lecture 16 Color Psychology in Branding - Part 2

Lecture 17 Color Psychology in Visual Content Marketing

Lecture 18 Typography Impact

Lecture 19 Typography With PASE

Lecture 20 Layout Intro

Lecture 21 Margin & Padding

Lecture 22 Whitespace

Section 4: Compelling Visual Content

Lecture 23 intro

Lecture 24 Tools for Image & Video Content

Lecture 25 Product Images

Lecture 26 Lifestyle Images

Lecture 27 User-Generated Content (UGC)

Lecture 28 Infographics

Lecture 29 Memes

Lecture 30 Explainer Videos

Lecture 31 Testimonials and Case Studies Videos

Lecture 32 How-to Videos Videos

Lecture 33 Behind-the-Scenes Videos

Section 5: Strategies of Viral Videos

Lecture 34 intro

Lecture 35 Video Hook - Mistake

Lecture 36 Video Hook - Danger

Lecture 37 Transitional Hooks

Section 6: Distribution and Optimization

Lecture 38 Intro

Lecture 39 Choosing the Right Platforms

Lecture 40 Analyzing Platforms Using the PASE System

Lecture 41 Steps to Choose the Right Platforms for Your Brand

Section 7: Preparing for the real world - Marketing Strategy

Lecture 42 Intro

Lecture 43 8 General Visual Content Marketing Strategies

Lecture 44 Practical Content Marketing Strategies

Lecture 45 Action Content Marketing Strategies

Lecture 46 Social Content Marketing Strategies

Lecture 47 Emotional Content Marketing Strategies

Lecture 48 [Practice] B2B SaaS Software for project management

Section 8: Ending

Lecture 49 Ending

Digital marketers who want to improve their skill in the field of visual content marketing and use it to grow marketing campaigns and their career.,Business owners want to improve their understanding of visual content marketing.,Designers want to improve their skill by knowing the factors and structures of effective visual content.,People interested in marketing and want to work as a visual content marketer.