The Persuasion Formula

The Psychology of Influence to Master Any Conversation

What you'll learn

Psychology of Influence: Understand and apply the psychological triggers that drive decisions

Build Trust & Credibility: Learn how to establish authority and become the go-to person in your industry

The Persuasion Formula: A 6-step process for ethical persuasion that works in every conversation

Handle Objections: Gain skills to turn scepticism into opportunities and agreement

Advanced Communication Techniques: Refine your communication with little-known active listening skills and powerful questioning techniques

Requirements

No prior knowledge required. You will learn everything you need to be persuasive in this course.

Description

The Persuasion Formula: Master the Psychology of Ethical InfluenceTransform your ability to persuade and influence every interaction with integrity. Developed over 40 years of real-world business experience, The Persuasion Formula reveals a proven framework for ethical persuasion that has helped thousands achieve breakthrough results.What Makes This Course UniqueMost persuasion courses focus on tactics, but The Persuasion Formula goes deeper. You'll learn:What to say, how to say it, and when to say it.Why each word and phrase matters, so you can use it effectively.Techniques to build lasting relationships instead of short-term transactions.How to master the mental game underpinning all successful persuasion.What You'll LearnThe Six-Stage Persuasion Formula: A system for ethical influence in any conversation.The Action Agenda Technique: A method to take control of meetings, proven to land high-value contracts.Dynamic Listening: Communication strategies to eliminate filler words and project authority.The Contrast Principle: Techniques to make price objections irrelevant.Well-Crafted Questions: Formulate questions that lead to natural persuasion.The Statement-Question Technique: Guide conversations and build rapport.Course BenefitsDiscover why some skilled professionals fail to reach their potential and how to break through that ceiling.Spot disagreements before they're voiced using subtle behavioural cues.Use psychology-backed techniques to strengthen relationships and gain trust.Course Requirements:No prior experience needed—just an open mind and willingness to practiceSuitable for all experience levels, from beginners to seasoned professionalsPerfect for both in-person and virtual communication scenariosWhy Take This Course Now?The ability to persuade ethically is the single most valuable skill in today's complex business environment. Every communication is an attempt to persuade someone to do or avoid doing something—either now or in the future. Without mastering ethical persuasion, you're leaving opportunity on the table every single day.Bonuses:Enroll now and receive a copy of my latest book paid - Reveals the 10 Secrets for Being Richly Rewarded for the Value You Deliver. 251 pages of proven strategies for maximising your value in the marketplace.AI BOTLifetime access to your personal persuasion BOT expert, available 24/7. Imagine having instant access to expert guidance on crafting the perfect message, addressing objections, or fine-tuning your persuasive approach in real-time. With my insights at your fingertips, you’ll gain clarity, confidence, and control. Available on desktop and mobile.Your Instructor:Peter Thomson brings over 40 years of real-world business experience, having built and sold multiple successful companies. He's trained thousands of professionals worldwide, including developing custom programs for major corporations. His approach combines deep practical knowledge with an unwavering commitment to ethical persuasion.Risk-Free Guarantee:If you don't find this course transformative for your ability to persuade and influence others ethically, Udemy offers a 30-day, no-questions-asked refund policy.Don't wait to master the art of ethical persuasion. Enroll now and transform your ability to influence decisions, build relationships, and achieve your goals."The day we stop learning is the day we stop earning" - Peter Thomson

Overview

Section 1: The Persuasion Formula

Lecture 1 The Persuasion Formula: Introduction & An Unfair Advantage to Use Straight Away

Lecture 2 The Persuasion Formula: The Difference Between Marketing & Sales

Lecture 3 The Persuasion Formula: Where Persuasion Takes Place

Lecture 4 The Persuasion Formula: The Mental Game of Selling

Lecture 5 The Persuasion Formula: The 3-Step Process of Selling

Lecture 6 The Persuasion Formula: Stop Convincing BE Convincing

Lecture 7 The Persuasion Formula: Active Listening

Lecture 8 The Persuasion Formula: Dynamic Listening

Lecture 9 The Persuasion Formula: Relational Clients -V- Transactional Customers

Lecture 10 The Persuasion Formula: How to Establish Yourself as The Authority

Lecture 11 The Persuasion Formula: Treat People as Though They Have Said Yes

Lecture 12 The Persuasion Formula: The A.B.C of Success

Lecture 13 The Persuasion Formula: Recap and Summary

Lecture 14 The Persuasion Formula: The Difference Between Interested and Interesting

Lecture 15 The Persuasion Formula: The Action Agenda

Lecture 16 The Persuasion Formula: The 6 Stage Process of Ethical Selling

Lecture 17 The Persuasion Formula: The Power of Two Yeses

Lecture 18 The Persuasion Formula: The Best Opening Question

Lecture 19 The Persuasion Formula: The Gathering

Lecture 20 The Persuasion Formula: Well Crafted Questions Are the Key to Influence

Lecture 21 The Persuasion Formula: The Statement Question Technique

Lecture 22 The Persuasion Formula: Questioning Skills

Lecture 23 The Persuasion Formula: Yes Tags and No Tags

Lecture 24 The Persuasion Formula: The Presenting

Lecture 25 The Persuasion Formula: The Offering and The Offer

Lecture 26 The Persuasion Formula: The Contrast Principle

Lecture 27 The Persuasion Formula: The Adjusting Stage

Lecture 28 The Persuasion Formula: The Closing/Concluding Stage

Lecture 29 The Persuasion Formula: The Three Simple Words Approach

Lecture 30 The Persuasion Formula: Recap and Summary

Lecture 31 The Persuasion Formula: The Clarity Questions

Lecture 32 The Persuasion Formula: The Four Marketing Questions

Lecture 33 The Persuasion Formula: The Three Understanding Questions

Lecture 34 The Persuasion Formula: The Outroduction

Business Professionals,Entrepreneurs,Sales Professionals,Digital Marketing Professionals,Copywriters