The Complete Capital Campaign Guide

A Practical Overview to Plan, Launch, and Succeed in Fundraising

What you'll learn

Understand the Fundamentals of Capital Campaigns: Gain a clear understanding of capital campaigns, their purpose, and key success factors

Develop a Strategic Campaign Plan: Learn to create a strategic plan with realistic goals, key stakeholders, and a timeline.

Execute Effective Fundraising Strategies: Discover fundraising techniques for smaller nonprofits, including major gifts, donor cultivation, and community suppor

Evaluate and Sustain Campaign Success: Learn to measure campaign success, ensure ongoing donor engagement, and maintain momentum.

Requirements

There are no strict requirements or prerequisites for taking this course, making it accessible for beginners. However, having a basic understanding of nonprofits and a desire to learn more about capital campaigns will be beneficial.

Description

Are you ready to master the art of capital campaigns and elevate your fundraising efforts to new heights? Whether you’re a nonprofit professional, board member, or aspiring fundraiser, this course offers a comprehensive, quick-start guide to capital campaigns—giving you the essential knowledge and tools to execute successful, impactful campaigns. With practical insights and expert advice, you'll gain the confidence to lead a campaign that resonates with donors and achieves your financial goals.What You’ll Learn:Capital vs. Standard Campaigns: Understand the fundamental differences between capital and standard fundraising campaigns, and learn when to use each for maximum impact.Feasibility Studies: Discover the importance of conducting feasibility studies, how to interpret their results, and how they can guide your campaign’s strategy and objectives.Setting Clear Objectives: Learn how to set specific, measurable, and realistic goals that align with your organization’s mission and vision, ensuring a successful campaign from the start.Assembling the Team: Get practical tips on building a strong campaign team, including identifying key roles, engaging volunteers, and fostering a collaborative environment.Crafting Compelling Messaging: Unlock the secrets to creating messaging that resonates with donors, telling your organization’s story in a way that inspires support and drives contributions.Fundraising Strategy & Execution: In the final video, you'll learn how to craft a comprehensive fundraising strategy, including creating a roadmap, designing a donor pyramid, and developing actionable steps to guide your campaign from start to finish. You'll walk away with a clear, strategic plan to ensure your campaign's success and long-term sustainability.

Overview

Section 1: Introduction

Lecture 1 Introduction & Let's Get Started!

Section 2: Capital vs. Standard Campaign

Lecture 2 Capital vs. Standard Campaign

Section 3: Campaign Feasibility

Lecture 3 Campaign Feasibility Explained

Section 4: Campaign Goal Setting

Lecture 4 Set Clear & Achievable Campaign Goals

Section 5: Assemble the Campaign Team

Lecture 5 Assemble the Team!

Section 6: Craft Compelling Messaging

Lecture 6 Craft a Compelling Campaign Communications Plan

Section 7: Fundraising Strategy & Planning

Lecture 7 Let's Fundraise!

This course is designed to be inclusive and welcoming to everyone, regardless of their level of experience in the nonprofit sector. Whether you are a chief fundraiser, an executive director, or someone interested in expanding your knowledge of capital campaigns, you are welcome to join and learn more.