The 4 Week Ampscript Program | For Non-Technical Students

Master AMPscript for SFMC: Essentials for Creating Dynamic and Personalized Email and SMS Messages

What you'll learn

Understand AMPscript Fundamentals: Learn the basics of AMPscript syntax, variables, functions, and key components used in Salesforce Marketing Cloud (SFMC).

Master Personalization and Dynamic Content: Use AMPscript to personalize email and SMS messages based on subscriber data, enhancing engagement.

Work with Data Extensions: Learn how to pull data from different data extensions and use AMPscript for data retrieval, manipulation, and dynamic content.

Implement Conditional Statements: Understand how to use AMPscript’s conditional statements to create dynamic, targeted messages.

Create Dynamic Email Components: Develop complex email elements like dynamic blocks, links, images, and offers to boost customer engagement.

Error Handling in AMPscript: Learn best practices for error handling and troubleshooting in AMPscript, ensuring messages are delivered as intended.

Gain Hands-On Experience: Apply learned concepts to real-world projects like welcome series, promotional emails, and reactivation campaigns.

Requirements

No technical background is required for the course.

A basic understanding of Salesforce Marketing Cloud, Email Studio, and Data Extensions will help, but access to SFMC isn’t required.

We’ll provide templates for practice, so you can follow along and build your skills without needing SFMC access.

Description

Are you struggling with AMPscript and frustrated by how difficult it is to learn? As a key skill for Salesforce Marketing Cloud (SFMC), AMPscript is essential for creating custom dynamic content and personalization, but the technical documentation can be overwhelming and confusing. If you’ve found AMPscript tutorials too technical or hard to understand, this course is designed to help you!The 4-Week AMPscript Program for Non-Technical Students will teach you everything you need to know to start using AMPscript in your Salesforce Marketing Cloud campaigns. We’ll break AMPscript down into simple, easy-to-understand lessons, providing hands-on practice to build your confidence. By the end of this course, you'll be ready to create dynamic and personalized content that enhances your email and SMS campaigns.You’ll also gain access to a library of AMPscript code snippets, real-world use case examples, and sample briefs, ensuring that you can immediately implement what you’ve learned. Don’t worry about the technical jargon—this course is designed to empower you to master AMPscript and understand its role in creating targeted, high-performing campaigns in SFMC.This course will help you:Overcome the intimidation of learning AMPscript, even without a technical background.Build confidence in using AMPscript to create personalized content for emails and SMS.Implement dynamic content based on customer data, making your messages more relevant and engaging.Work with real-world client scenarios to apply AMPscript effectively in SFMC.Speed up your learning process with access to useful code snippets that save you time.By the end of this course, you’ll:Have the practical knowledge to integrate AMPscript into your email and SMS workflows.Be able to participate in more technical discussions and bring new value to your team or workplace.Gain a technical skill that will elevate your career, combining your marketing expertise with the power of data and personalization.Take the leap today and start mastering AMPscript. With our step-by-step approach, you'll go from struggling to confident in no time. Start learning now and unlock the full potential of Salesforce Marketing Cloud!

Overview

Section 1: Week 1: Intro to AMPscript

Lecture 1 What is AMPscript?

Lecture 2 Syntax Fundamentals

Lecture 3 Transforming Data: Part 1

Lecture 4 Testing & Debugging

Lecture 5 Sample Brief Exercise 1: Creating a Personalised Promotional Email

Lecture 6 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 7 Sample Brief Exercise 2: Creating a SMS Event Promotion Reminder

Lecture 8 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 2: Week 2: Conditional Statements

Lecture 9 Welcome to Week Two

Lecture 10 Intro to Conditional Statements

Lecture 11 Dynamic Email Elements

Lecture 12 Dynamic SMS Messages

Lecture 13 Transforming Data: Part 2

Lecture 14 Sample Brief Exercise 1: Creating a Personalised Promotional Email (Level 2)

Lecture 15 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 16 Sample Brief Exercise 2: Creating a SMS Event Reminder SMS

Lecture 17 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 3: Week 3: AMPscript Methods

Lecture 18 Welcome to Week Three

Lecture 19 Different AMPscript Methods

Lecture 20 Nested Statements

Lecture 21 Combining AMPscript Methods

Lecture 22 Transforming Data: Part 3

Lecture 23 Sample Brief Exercise 1: Creating a Tiered Promotional Offer Email

Lecture 24 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 25 Sample Brief Exercise 2: Dynamic SMS Message Based on Tiers and Monthly Spend

Lecture 26 Sample Brief Exercise 2: Solution Walkthrough + Answers

Section 4: Week 4: Retrieving Data

Lecture 27 Welcome to Week Four

Lecture 28 Using Lookup to Retrieve Data

Lecture 29 Exploring LookupRows

Lecture 30 Advanced Data Retrieval Techniques

Lecture 31 Transforming Data: Part 4

Lecture 32 Sample Brief Exercise 1: Creating an Event Promotional Email

Lecture 33 Sample Brief Exercise 1: Solution Walkthrough + Answers

Lecture 34 Sample Brief Exercise 2: Creating a Personalised Email for Gym Members

Lecture 35 Sample Brief Exercise 2: Solution Walkthrough + Answers

Lecture 36 Advanced Topic: Understanding How to Use LOOPS

Designed for non-technical professionals in the SFMC industry.,Learn AMPscript essentials to apply straight away in your campaigns.,No need to know every detail—just the key concepts to get started.,Ideal for both current SFMC users and new beginners looking to stand out by gaining technical skills.,Gain the core AMPscript skills needed to demonstrate your understanding in real-world campaigns.