Social Media Management Crash Course: From Beginner To Pro

Learn content creation, strategy, scheduling & analytics in this beginner-friendly social media course.

What you'll learn

Understand what a social media manager does and how to grow brands using platforms like Instagram, TikTok, and LinkedIn

Learn how to plan and create content that connects with your audience and drives real results.

Discover how to manage daily tasks efficiently, boost engagement, and handle feedback like a pro.

Learn how to scale social media efforts, stay ahead of trends, and build a strategy that supports long-term growth.

Requirements

No prior experience is needed, this course is perfect for complete beginners.

Description

Are you ready to become a confident and skilled social media manager? Whether you’re just starting out or looking to sharpen your skills, this simplified and practical course will guide you step-by-step into the world of social media management.In this course, you’ll learn:What social media management really involves and why it’s importantHow to create and plan engaging content that worksHow to manage multiple social media pages efficientlyHow to track results and improve your strategy using real dataThe tools, tips, and templates that make your job easierHow to grow, scale, and stay ahead of the game as a Social media managerI will break down complex ideas into simple, actionable steps, using real-life examples, tools, and methods that actually work and help you understand better.If you’ve ever felt lost or confused about what to do as a social media manager. This course is perfect for you and it will guide you on the right path on becoming a great social media manager. You’ll also gain the confidence to take on clients, manage pages professionally, and improve your personal brand as you grow in your social media management journey.See you in the course!

Overview

Section 1: Introduction to the course

Lecture 1 Course introduction

Lecture 2 Who this course is for

Lecture 3 How the course is structured

Lecture 4 What you will achieve by the end of this course

Lecture 5 How to make the most of this course

Section 2: Introduction to Social Media Management

Lecture 6 Introduction to section

Lecture 7 What is Social Media Management?

Lecture 8 Overview of Social Media Platforms

Lecture 9 Why is social media management important to businesses?

Lecture 10 How Brands Use Social Media to Grow

Lecture 11 Nike as a Case Study

Lecture 12 Key responsibilities of a social media manager

Lecture 13 Understanding social media audiences and engagement

Lecture 14 The role of content creation in social media management

Lecture 15 How to plan content that works

Lecture 16 Introduction to social media analytics and performance tracking

Lecture 17 Common misconceptions about social media management

Section 3: Content Creation & Strategy

Lecture 18 Introduction

Lecture 19 What is content creation in social media?

Lecture 20 Content is the Heart of Social Media

Lecture 21 Different types of social media content

Lecture 22 How to research for content ideas

Lecture 23 How to choose the right type of content

Lecture 24 Essentials tools for content creation

Lecture 25 What are content pillars and why they matter?

Lecture 26 How to build a winning content strategy

Lecture 27 How to choose the right content pillars

Lecture 28 Aligning content with business objectives

Lecture 29 What is a social media audit and why it matters?

Section 4: Day-to-Day Management & Engagement Strategies

Lecture 30 Introduction

Lecture 31 How to stay productive and organized as a social media manager

Lecture 32 What Are the Daily, Weekly, and Monthly Tasks of a Social Media Manager?

Lecture 33 How do you keep engagement high ?

Lecture 34 How do you know when your strategy needs a change?

Lecture 35 How to effectively manage multiple social media accounts

Lecture 36 Best practices for community engagement and building relationship

Lecture 37 Handling negative feedback on social media

Section 5: Measuring Success & Scaling Your Social Media Efforts

Lecture 38 Introduction

Lecture 39 How Do You Measure Social Media Success?

Lecture 40 What Are the Best Ways to Scale and Grow?

Lecture 41 How to create performance reports for clients

Lecture 42 The Role of A/B Testing in Optimizing Social Media Strategies

Lecture 43 How to stay updated with social media trends and algorithm

Lecture 44 Building long term growth strategies for sustainable success

Beginners who want to start a career in social media management,Small business owners or entrepreneurs managing their own brand online,Anyone curious about how social media works behind the scenes and how to manage it effectively