Seo Training Masterclass 2023: Beginner To Advanced Seo

SEO training for profitable SEO traffic! WordPress SEO, Yoast SEO, keyword research, on-page SEO, link building SEO

What you'll learn

Most complete and thorough SEO course on the market

Do SEO on your own for your website or as a freelancer

Dominate Google search as well as other search platforms

Personal help from a responsive and caring instructor

Smart SEO strategies used only by very savvy marketers

Rank almost any page in Google search

Create a very good SEO strategy for your business

Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more

Use different search engines mentioned above to your advantage to dominate everywhere on the web

Learn SEO secrets and advanced strategies that no one talks about

Go from a beginner to very intelligent about SEO

Save thousands of dollars on hiring SEO consultants or agencies

Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix

Requirements

Be excited about using today's smartest SEO strategies to grow your business.

Description

Do better SEO than your competitors or any freelancer! Get SEO traffic, business growth, and win! Updated almost every month with the latest Google search developments.LATEST Update:  Most recent big changes in Google SEO algorithm Site speed case study where I show how to get a fast boost in rankingsHow to use authoritative SEO sites to rank Write better headlines that increase click-through rates with WordPress SEO and Shopify SEOUse social media to boost the SEO rankings of your web pagesWeglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywordsGoogle trends for additional keyword researchSEO article writing and SEO copywriting for writing SEO content as a freelancerLearn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!  This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I'll also share the latest SEO industry developments and Google search algorithm updates.I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACINGSince I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective "white hat" Google search strategies in order to make you a great SEO marketer.  COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCHWe start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.COURSE STRUCTURE PART 2: ON-PAGE SEOThe second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHERThe third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.  COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.TOOLS USED IN THE COURSEGoogle Keyword ToolGoogle AnalyticsGoogle Search Console Yoast SEO for WordPress SEO and blogger SEOA number of 3rd party Google research tools including tools to research competitionINSTRUCTOR BACKGROUNDI've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.BONUSES INCLUDED* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the courseRESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course.MONEY-BACK GUARANTEE  The SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with SEO just like I've done for thousands of my other students. Invest in your future. Enroll in this SEO training course now and promote any site!

Overview

Section 1: SEO course introduction and what you will get from the course

Lecture 1 SEO course warm welcome and what to expect from the course

Lecture 2 What Google wants us to focus on for SEO in 2022

Section 2: STEP 1: SEO Keyword research

Lecture 3 Understanding search intent so you can capture the most lucrative traffic

Lecture 4 Long-tail vs. short-tail and profitable keywords for best SEO results

Lecture 5 Introduction to SEO keyword research & starting to do keyword research

Lecture 6 Keyword research example & getting you more comfortable exploring SEO keywords

Lecture 7 Keyword exercise to get many unique & original keywords that SEO tools don't

Lecture 8 SEO keyword mapping and tracking your full list of SEO keywords

Lecture 9 13 ways to get unique SEO keywords for your business

Lecture 10 Keyword density tool: 2 great uses for SEO

Lecture 11 Course project for practicing SEO

Lecture 12 Exercise question for practicing keyword research

Lecture 13 Exercise question for practicing keyword research

Lecture 14 Practical application of keywords from scratch - exercise

Lecture 15 Keyword research exercise (music website) - answer one

Lecture 16 Keyword research exercise (music website) - answer two

Section 3: STEP 2: Starting to use SEO tools

Lecture 17 Automatically translate your site, rank in more languages & get more SEO traffic

Lecture 18 Domain authority and a free tool for researching competition for organic SEO

Lecture 19 SEOQuake SEO Chrome plugin to research competition

Section 4: STEP 3: Google Search Console SEO tools to check search performance and indexing

Lecture 20 Setting up your Google Search Console (formerly Webmaster Tools) for SEO

Lecture 21 Creating your sitemap.xml for SEO

Lecture 22 Submitting new URLs and checking for page status and indexing for SEO

Lecture 23 Where your pages are ranking and page/query performance in SEO

Lecture 24 User experience section of Google Search Console

Lecture 25 Google Core Web Vitals for SEO

Lecture 26 Using the Google mobile friendliness check tool

Lecture 27 Google Search Console exercise

Lecture 28 Google Search Console exercise - answer

Section 5: STEP 4: Student questions to answer now that you understand about SEO keywords

Lecture 29 Common student question - does SEO work for my site technology?

Section 6: STEP 5: On-page SEO: intent match, WordPress Yoast SEO & Shopify SEO meta tags

Lecture 30 On-page SEO section introduction

Lecture 31 How to set up the Yoast plugin for SEO

Lecture 32 How to set up title/description metas for regular blog post SEO

Lecture 33 Writing enticing meta tags to increase Google SEO SERP clickthrough

Lecture 34 Meta tag writing exercise

Lecture 35 Meta tag writing exercise - answer

Lecture 36 Meta tag writing exercise two

Lecture 37 Meta tag writing exercise two - answer

Lecture 38 Example of writing better meta tag and description in Shopify for Ecommerce

Lecture 39 CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

Lecture 40 EXAMPLE of a sales page balancing SEO copywriting and conversion optimization

Lecture 41 Attractive SEO copywriting exercise: residential cleaning business meta tags

Lecture 42 Attractive SEO copywriting exercise - answer: cleaning business meta tags

Section 7: STEP 6: On-page SEO with beyond meta title and meta description

Lecture 43 Introduction to further on-page SEO with elements that appear on your pages

Lecture 44 Cornerstone SEO pages

Lecture 45 The skyscraper method for SEO content

Lecture 46 Interlink your own pages for an SEO boost

Lecture 47 ADVANCED page interlinking: Strategy to boost your SEO

Lecture 48 Creating a link to itself in HTML

Lecture 49 Correct use of H1 and H2 tags

Lecture 50 Title tooltip tag for SEO, website usability, sales conversion, or email signups

Lecture 51 Image ALT tag for SEO

Lecture 52 How long should a page be for SEO

Lecture 53 Google EAT SEO, Google YMYL and what Google thinks is good content for SEO

Lecture 54 Good grammar on each page, well-written

Lecture 55 SEO KeywordOptimizer tool for on-page text optimization

Lecture 56 Revive Old Posts plugin for social sharing, scheduling & SEO boost

Lecture 57 If you are doing SEO article writing for a client

Lecture 58 How to begin using Google Docs for SEO article writing if you don't use it yet

Lecture 59 On-page SEO strategy exercise

Lecture 60 On-page SEO strategy exercise - answer

Section 8: STEP 7: SEO with Artificial Intelligence (AI) software ChatGPT

Lecture 61 Artificial Intelligence for SEO - section introduction

Lecture 62 Logging into and creating an account in ChatGPT

Lecture 63 Starting to use ChatGPT

Lecture 64 Better editing, and making any business writing more sophisticated

Lecture 65 Starting to proofread a blog post with ChatGPT

Lecture 66 Deep proofreading for emotional writing vs. sterile writing

Lecture 67 Doing sales copywriting with Artificial Intelligence - AI

Lecture 68 Should you have a blog for SEO?

Section 9: STEP 8: URL structure for SEO

Lecture 69 Do keywords in domain or exact-match domains matter?

Lecture 70 URL folder and page names structures for SEO

Section 10: STEP 9: Google Analytics for SEO and website usability

Lecture 71 Disclaimer for update

Lecture 72 Setting up Google Analytics 4

Lecture 73 How To Connect GA4 To Your Website Data Stream

Lecture 74 Demo of Google Analytics 4 for a Google website and custom reports

Lecture 75 How to use the Google Search Console and Google Analytics together

Section 11: STEP 10: Finding and removing duplicate and thin content to help your SEO

Lecture 76 Ways of dealing with thin or bad content and what's really duplicate

Lecture 77 Finding pages to improve or delete by using the Google Search Console

Lecture 78 Identifying and getting rid of bad pages

Section 12: STEP 11: SEMRush SEO tool for competitor backlink research or backlink analysis

Lecture 79 Registering for SEMRush

Lecture 80 Finding a link to my site where my page was gone and fixing it to regain SEO

Lecture 81 Finding citation opportunities

Lecture 82 Finding old links and having ways to get many more links from those sites

Lecture 83 Competitor link research for SEO

Lecture 84 How my competitor got great links

Lecture 85 Backlink audit to find toxic links to disavow

Section 13: STEP 12: Off-page SEO and Google citations to boost SEO for new local websites

Lecture 86 Off-site SEO section introduction

Lecture 87 How to get citations and brand mentions for SEO

Lecture 88 Using your industry-specific websites for SEO and citations

Section 14: STEP 13: Off page SEO & Link-building

Lecture 89 What to look for in a link that boosts SEO ranking

Lecture 90 Do follow vs. no follow links for SEO

Lecture 91 No-follow update and the new UGC and Sponsored attributes

Lecture 92 Does linking out to other sites help SEO?

Lecture 93 Creative strategy for using no-follow within your own website

Lecture 94 Guest blogging for SEO

Lecture 95 Guest blogging pitch script for SEO

Lecture 96 How to get links on Wikipedia to boost SEO

Lecture 97 Getting backlinks from product reviews

Lecture 98 How to use Google Alerts to link-building

Lecture 99 Disavowing bad links

Lecture 100 Exercise for choosing where to get links

Lecture 101 Exercise for choosing where to get links - answer

Lecture 102 Exercise - reverse a pitch and turn it in it into a backlink

Lecture 103 Exercise answer - reverse a pitch and turn it in it into a backlink

Section 15: STEP 14: How to get .edu links from authoritative universities to boost SEO

Lecture 104 Introduction to .edu link, and which are good and bad

Lecture 105 How to get edu links with internships

Lecture 106 How to get .edu links with scholarships

Lecture 107 Edu link exercise

Lecture 108 Edu link exercise - answer

Section 16: STEP 15: Practical SEO strategy examples

Lecture 109 Practical examples of SEO for different websites - section introduction

Lecture 110 Practical SEO example and case study of how I would do SEO for a website of mine

Lecture 111 Successful blog SEO example

Lecture 112 SEO for Ecommerce

Section 17: Don't fall for potential scams or bad services

Lecture 113 Don't fall for potential scams or bad services

Section 18: STEP 16: Other SEO backlink strategies

Lecture 114 Linkable asset for SEO to make your link-building easier

Lecture 115 Link-begging script example you can use to get links for SEO

Lecture 116 How to get backlinks for SEO from events

Lecture 117 How to use events to build links

Lecture 118 RadioGuestList for link building

Lecture 119 HARO for link building and publicity

Lecture 120 Linkbuilding exercise

Lecture 121 Linkbulding exercise - answers

Section 19: STEP 17: Link building and boosting SEO with memes

Lecture 122 Introduction to link building with memes

Lecture 123 How to begin finding viral memes to post on your social media

Lecture 124 How to create your own image memes in minutes and for free

Lecture 125 How to create your own gifs to go viral

Section 20: STEP 18: Press releases for link-building to boost your inbound marketing

Lecture 126 Press release section introduction

Lecture 127 Which situations are press releases for?

Lecture 128 Starting to write the press release with the title

Lecture 129 Subtitle for your press release

Lecture 130 Writing the press release as a story and to add keywords

Lecture 131 If journalists copy and paste your press release, how will it impact your SEO?

Lecture 132 Example of PLR licensing service press release

Lecture 133 Example for a book release

Lecture 134 Submitting the press release

Lecture 135 20 websites to promote press releases

Lecture 136 Results

Lecture 137 Press release exercise

Lecture 138 Press release exercise - answer

Lecture 139 Press release exercise two

Lecture 140 Press release exercise two - answer

Section 21: Different way of looking at things for a moment

Lecture 141 SEO ranking factor myths from Google staff

Section 22: STEP 19: Smart and savvy SEO - beyond WordPress or Shopify sites

Lecture 142 Smart non-Google SEO. No, this IS NOT about Yahoo or Bing

Lecture 143 NEW! SEO thumbnail and logo secret with case study

Lecture 144 Recommending your own products to get them recommended - beyond just SEO

Lecture 145 6-figure client recommendation algorithm case study - beyond just SEO

Lecture 146 Recommending other products alongside yours promoted next to them - beyond SEO

Lecture 147 How to work up to getting all the great reviews and engagement - beyond just SEO

Lecture 148 Marketplace SEO exercise

Lecture 149 Marketplace SEO exercise - answer

Lecture 150 Marketplace SEO exercise - answer two

Section 23: STEP 20: Local Google SEO and Google map ranking

Lecture 151 Introduction to local SEO for inbound marketing

Lecture 152 Anatomy of a local SEO search result to see if as Google or as an SEO marketer

Lecture 153 How to get on the Google map SEO search results

Lecture 154 Ranking for local SEO searches through local business listing directories

Lecture 155 Last words on local SEO and doing local SEO anywhere else in the world

Lecture 156 Local SEO exercise

Lecture 157 Local SEO exercise - answer

Section 24: STEP 21: SEO penalties! Very important - don't get penalized!

Lecture 158 Google SEO penalty section introduction - don't fall into these SEO penalties!

Lecture 159 SEO penalty: Panda

Lecture 160 SEO penalty: Penguin

Lecture 161 More different penalties

Section 25: STEP 22: Google voice SEO: New and rapidly growing so take advantage of it

Lecture 162 Voice SEO section introduction

Lecture 163 Types of devices for voice SEO

Lecture 164 Answer box SEO with FAQ pages to rank different kinds of businesses

Lecture 165 A more detailed content strategy beyond the FAQ - voice SEO

Lecture 166 Example of voice SEO for local business

Lecture 167 CNET page with all the things you can search for using "OK Google" - voice SEO

Lecture 168 Search result position zero: Two important things to know about answer box SEO

Lecture 169 Google voice SEO - exercise

Lecture 170 Google voice SEO exercise - answer

Section 26: STEP 23: Improving site load speed for SEO

Lecture 171 Site speed section introduction and how it impacts SEO

Lecture 172 Results of how my site's SEO ranking jumped after boosting site speed load

Lecture 173 Let's begin analysis of your site with these 3 free site speed analysis tools

Lecture 174 Critical Rendering Path and how it impacts page elements, load speed and SEO

Lecture 175 Case study and immediate results of taking out unused CSS from a page

Lecture 176 Case study of reducing image size issues to boost site speed and SEO

Lecture 177 Speeding up the site with JavaScript loading optimizations

Lecture 178 Case study of getting rid of Google products - interesting perspective for SEO

Lecture 179 Case study conclusion and exposing Google product problems and reporting - SEO

Lecture 180 Reduce image size for faster loading and SEO by using Page Speed Insights

Lecture 181 Further reducing image size to help site load speed and SEO

Lecture 182 "Minifying" CSS, html and JavaScript file sizes - helps site load speed and SEO

Lecture 183 Enabling compression to boost site speed and SEO

Lecture 184 Caching plugins for WordPress - helps with site speed and SEO

Lecture 185 Another website speed plugin to speed up WordPress even more

Lecture 186 Result in traffic weeks after optimizing my site speed to a 90+ score

Lecture 187 Google AdSense and page load speed InfoGraphic - not directly SEO

Lecture 188 Page optimization prioritization strategy for SEO

Lecture 189 Finding unused CSS using the JitBit tool

Lecture 190 Shopify bad results due to 3rd party CSS and JS

Lecture 191 JavaScript defer and async tags

Lecture 192 Last changes to speed up loading of YouTube and images

Lecture 193 Site speed exercise

Lecture 194 Site speed exercise - answer

Lecture 195 Site speed exercise two

Lecture 196 Site speed exercise two - answer

Section 27: STEP 24: How I achieved a site speed score of 100 with a WordPress website

Lecture 197 Section introduction - speed boost by migrating to fast hosting

Lecture 198 Types of hosting: shared hosting vs. cloud hosting vs. managed hosting

Lecture 199 Creating an account in 10Web

Lecture 200 If you only have a domain - how to connect the domain to 10Web hosting

Lecture 201 First steps to migrate my website from old slow hosting to 10Web

Lecture 202 Transferring domain nameservers from the original domain registrar

Lecture 203 Troubleshooting an issue with SSL certificates

Lecture 204 Showing: Grade A-100 for website speed and site fully loads in 0.7 seconds

Section 28: STEP 25: Google Image SEO (applies to WordPress SEO or Shopify SEO)

Lecture 205 Introduction to Image SEO section

Lecture 206 Explaining the Google image search SEO

Lecture 207 Setting your image path folders to have the right keywords for SEO

Lecture 208 Best practices for your IMG tag for SEO and boosting conversion

Lecture 209 ADVANCED: Image SEO strategy for branding, sales, and SEO boost

Lecture 210 Image dimensions for social media posting - helps SEO

Lecture 211 Adding a footer for your image - HTML - image SEO

Lecture 212 Image SEO exercise

Lecture 213 Image SEO exercise - answer

Section 29: STEP 26: Rank in most top-10 SEO results (WordPress SEO or Shopify SEO)

Lecture 214 Section introduction: Making all 10 Google SEO results promote your business

Lecture 215 Google map SEO with Google My Business (previously Google Local)

Lecture 216 Getting YouTube videos to rank in Google search for SEO

Lecture 217 Amazon or other eCommerce websites for SEO

Lecture 218 Facebook page for SEO

Lecture 219 Twitter profile can be used for SEO

Lecture 220 Slideshare can rank in SEO

Lecture 221 Quora pages can rank in Google SEO

Lecture 222 Publicity mentions can rank in Google SEO

Lecture 223 Google news

Lecture 224 Multiple pages in Google Top-10 results - exercise

Lecture 225 Multiple pages in Google Top-10 results - exercise answer

Section 30: STEP 27: Google SEO rich snippets for better click-through from search pages

Lecture 226 Introduction to Rich Snippets SEO section

Lecture 227 Rich snippets vs. Featured snippets for SEO

Lecture 228 Setting expectations: How long it will take for rich snippets to show up SEO

Lecture 229 Structured data markup helper for non-developers and developers

Section 31: 32-point SEO audit checklist (applicable whether you are doing WordPress SEO or

Lecture 230 SEO Audit (applicable whether you are doing WordPress SEO or Shopify SEO)

Section 32: OPTIONAL STEP 1: Freelancing with SEO on Fiverr - or getting an SEO job

Lecture 231 Freelancing with SEO on Fiverr - section introduction

Lecture 232 SEO job interview questions and common questions for SEO freelancers

Lecture 233 How many gigs to create and how leveling up works on Fiverr

Lecture 234 How to apply to become a seller on Fiverr

Lecture 235 The goal for how your Fiverr freelancing profile should appear

Lecture 236 Introduction to Fiverr SEO

Lecture 237 Fiverr keyword checklist

Lecture 238 How to quickly get a gig to rank well in Fiverr

Lecture 239 Ranking fluctuations

Lecture 240 Targeting long-tail keywords

Lecture 241 Copywriting for title which can help you make your Fiverr gigs more attractive

Lecture 242 Copywriting for your Fiverr freelancing gig description

Lecture 243 Example of writing a gig description

Lecture 244 Making people buy your gig-extras

Lecture 245 Consumables, next-gig up-sell strategy or gig-carousel

Lecture 246 Example of a freelancer who makes thousands of dollars per client that I hire

Lecture 247 Fiverr vs. UpWork (why I prefer freelancing on Fiverr)

Lecture 248 Exercise

Lecture 249 Exercise answer

Section 33: OPTIONAL STEP 2: Building an SEO agency from your SEO freelancing business

Lecture 250 SEO agency section introduction

Lecture 251 Overview of marketing strategies so you can fit each into your marketing

Lecture 252 Your positioning and differentiation

Lecture 253 How to choose a domain name

Lecture 254 How to set up your website professionally and on your own

Lecture 255 Agency website conversion checklist

Lecture 256 CHECKLIST to build credibility and branding outside of your website

Lecture 257 Basic agency keywords

Lecture 258 D7LeadFinder lead generation tool introduction

Lecture 259 D7LeadFinder results

Lecture 260 Using FindThatLead browser extension for LinkedIn using Chrome to get emails

Lecture 261 LinkedIn connection message template to immediately compel and interest people

Lecture 262 LinkedIn welcome message template

Lecture 263 SEO agency exercise

Lecture 264 SEO agency exercise - answer

Section 34: Further resources

Lecture 265 Course certificate: How to get it if you need it

Lecture 266 Congratulations! Thank you for being a great student! And some parting words.

Entrepreneurs, bloggers and website owners who want to grow through SEO,People learning WordPress SEO or Shopify SEO,SEO freelancers,People who want to learn the latest Google trends