Selling Marketing: A Guide To Selling Marketing Solutions

Advanced Tips for Selling Marketing Solutions: Marketing Software, Agency Services, Marketing Staffing / Recruiting, etc

What you'll learn

How to deeply connect with marketing buyers by understanding their roles and processes

Different playbooks for conducting a winning process that sells marketing solutions

Detailed tips and devices for conducting intro calls

Methodologies for running a top-notch discovery and exploratory process

How to build proposals and package marketing solutions

Being fully prepared to navigate the closing process

Kickoff with new marketing-solution clients for long-term success

Requirements

We expect that you have some sales experience going into this course, and are currently a professional who sells marketing solutions

Description

Calling All Salespeople: Selling Marketing - Your Gateway to Dominating the Marketing Solutions Game!Are you ready to skyrocket your sales game to new heights and leave your competition eating dust? Buckle up, because the ultimate online course designed specifically for salespeople like you has arrived: Selling Marketing!In this course, we're not just talking about selling any old widget or service – we're diving deep into the dynamic world of marketing solutions. Picture this: you, armed with insider knowledge and cutting-edge strategies, forging unbreakable connections with marketing buyers and sealing deals like a seasoned pro. Ready to wield insider knowledge and battle-tested strategies to effortlessly crush your targets? Let's dive in!Here's a sneak peek at what awaits you in Selling Marketing:Understanding Your Audience: Say goodbye to guesswork! We'll arm you with the tools to understand marketing buyers inside out – their roles, their processes, their pain points. By speaking their language, you'll forge unbreakable connections and seal deals like a seasoned pro.Playbooks for Success: It's not enough to wing it. We'll hand you battle-tested playbooks chock-full of winning strategies tailored specifically for selling marketing solutions. From the initial pitch to sealing the deal, every step of the process is meticulously crafted for maximum impact.Mastering Intro Calls: First impressions matter, and we'll make sure yours are nothing short of spectacular. Learn the art of the intro call, from captivating opening lines to setting the stage for a killer partnership.Unleashing the Power of Discovery: Prepare to uncover hidden gems! Our methodologies for running top-notch discovery sessions will have you delving deep into client needs and desires, setting the stage for tailored solutions that hit the bullseye every time.Crafting Irresistible Proposals: Discover how to package your marketing solutions thoughtfully, presenting them in a compelling manner that resonates with clients and encourages them to make informed decisions that align with their needs.Closing with Confidence: As you approach the pivotal moment of closing, rest assured – you'll be fully equipped to navigate the process with confidence. Discover the strategies and techniques necessary to smoothly guide potential clients from uncertainty to enthusiastic agreement, transforming tentative maybes into resounding yeses.Kickstarting Success: Landing the deal is just the beginning. Learn how to kick off your partnership with new clients and your implementation team for long-term success, ensuring that every collaboration is a win-win for all parties involved.Selling Marketing is here to help you step up your game. Join us today, and let's shake up your sales approach for good!

Overview

Section 1: Introduction

Lecture 1 About the Instructor

Lecture 2 Assumptions and Expectations for the Course

Section 2: Understanding Marketing Solutions, Marketing Buyers, and How to Reach Them

Lecture 3 Types of Marketing Selling

Lecture 4 Productizing, Packaging and Pricing Services

Lecture 5 Collateral Needed to Sell Marketing

Lecture 6 The Buyer's Journey, Part 1

Lecture 7 The Buyer's Journey, Part 2

Lecture 8 Marketing-Buyer Problems

Lecture 9 Lead Sources and GTM Infrastucture

Lecture 10 Marketing Buyer Personas

Lecture 11 ABM/ABX and Account Research

Section 3: The Sales Process for Selling Marketing

Lecture 12 Sales Processes and Methods

Lecture 13 Intro Calls

Lecture 14 Exploratory and Deep Discovery Calls

Lecture 15 Building and Presenting Proposals

Lecture 16 Navigating Closing Processes & Procurement Processes

Lecture 17 Conducting Customer Hand-off and Kick-off Calls

Section 4: Course Wrap-Up

Lecture 18 Philosophy on Selling Marketing

Salespeople at companies that sell marketing solutions such as software companies, agencies (marketing, design, PR or other), or marketing-focused staffing/recruiting firms