Product Management Mastery

Learn product strategy, customer discovery, product mindsets & outcome-driven roadmaps

What you'll learn

Product Management Foundations. Understand the core role, responsibilities, and value a Product Manager brings across the full product lifecycle.

Product Strategy: Build a clear vision, define Objectives & Key Results, map customer value, and translate insights into an outcome-focused Roadmap.

Customer Discovery & Validation: Master discovery techniques (interviews, surveys, prototypes) using Jobs theory to validate the customer problem.

Product vs. Traditional Mindsets: Contrast hypothesis-driven, outcome oriented product thinking with plan driven, output-focused approaches and which to apply

Success Metrics & Analytics: Select the right leading & lagging indicators (pirate metrics, OKR progress) to measure, learn, & steer your product to market fit

Requirements

No product experience needed, you will learn everything you need to know.

Description

Course DescriptionReady to lead products that customers love and businesses rely on? In this hands-on, step-by-step course, you’ll:Grasp the full scope of the Product Manager role and how it differs from traditional deliveryBuild a rock-solid product strategy: craft a vision, set OKRs, map customer value and prioritize ideasMaster discovery techniques interviews such as Jobs to be done, surveys, prototypes and experiments to validate real user needsShift from output driven to outcome focused, embedding product practices for faster learningSelect, track and interpret the right metrics (pirate metrics, leading vs. lagging indicators) to steer to product market fitYou will also learn how to:Create a structured backlog that prioritizes work based on Customer and business value Create a data dashboard which you will use to inform decision making, strategy and steer the product & team. Run effective alpha and beta experiments, write clear hypotheses and decide when to scale or kill ideasCoach teams through the build-buy decision, prototype at the right fidelity and set up rapid feedback loopsApply best-practice tools and templates—from Lean Canvas to Customer Journey Maps—so you can hit the ground runningBy the end of the course, you’ll walk away with a complete playbook, real-world case studies, and confidence to take any product from concept to live, data-driven success. Let’s get started!

Overview

Section 1: Introduction

Lecture 1 Introduction/Meet your Instructors

Lecture 2 What is the Course About & Who is it for?

Lecture 3 Who are Acend & Why did we make this Course?

Lecture 4 What Will we Cover?

Section 2: The Role of a Product Manager

Lecture 5 The Role of a Product Manager

Lecture 6 What is a Product?

Section 3: Mindset

Lecture 7 Mindset: Introduction

Lecture 8 Product Strategy

Lecture 9 Problem Spaces

Lecture 10 Reasoning From First Principles

Lecture 11 Critical Thinking

Lecture 12 What is Design Thinking?

Lecture 13 5 Stages of Design Thinking

Lecture 14 Design Thinking_The Double Diamond

Lecture 15 Design Thinking Exercise

Lecture 16 Thinking in Bets

Lecture 17 Empathy and Customer Centricity_Creating a Customer Profile

Lecture 18 Empathy and Customer Centricity_Validating the Customer Profile

Section 4: Discovery

Lecture 19 Discovery Introduction

Lecture 20 Understanding the Business Problem

Lecture 21 Understanding the Business Problem_Discovery example gone wrong

Lecture 22 Understanding the Business Problem_Discovery example gone right

Lecture 23 Understanding the Business Problem_Objective of the discovery phase

Lecture 24 Identifying Demand

Lecture 25 Identifying Demand_Prioritization

Lecture 26 Identifying Demand_Demand management intake process

Section 5: Discovery_Create a Product Strategy

Lecture 27 Create a Product Strategy Introduction

Lecture 28 Vision

Lecture 29 Goals/Objectives

Lecture 30 Customer Value

Lecture 31 Metrics

Lecture 32 Ideas

Lecture 33 Ideas_Assumption Mapping

Lecture 34 Roadmaps

Section 6: Discovery

Lecture 35 Define Value

Lecture 36 Understand the Market

Lecture 37 Understand the Customer Need

Section 7: Alpha

Lecture 38 Alpha Introduction

Lecture 39 Understanding Problem Solution Fit

Lecture 40 Designing & Running Alpha Experiments

Lecture 41 Opportunity Solution Tree

Lecture 42 Hypothesis Creation

Lecture 43 Prototyping & Creating Feedback Loops

Lecture 44 Understand Technical Approach

Section 8: Beta

Lecture 45 Beta Introduction

Lecture 46 Defining & Measuring Product Market Fit

Lecture 47 How to Build & Test an MVP

Lecture 48 Measuring MVP and Deciding when to go Live

Section 9: Live

Lecture 49 Live Introduction

Lecture 50 Pre-Launch Checklist

Lecture 51 What to do once Live

Lecture 52 Pirate Metrics

Section 10: Outro

Lecture 53 Course Outro

This course is ideal for anyone who wants to lead products from idea to impact, including:,Aspiring Product Managers looking to break into the field and master the core frameworks, tools, and mindsets you need on day 1.,Current PMs or Product Owners who want to sharpen their strategy, discovery, and steering practices to deliver higher-impact outcomes.,Agile Coaches, Scrum Masters & Delivery Leads seeking to deepen their product fluency and align teams around customer-centric roadmaps.,Startup Founders & Entrepreneurs who need a repeatable, evidence-driven approach to validate ideas, prioritize bets, and build for product–market fit.,Business Leaders & Stakeholders who want to speak the language of product, set better OKRs, and partner more effectively with their product teams.