Prepare For The Salesforce Marketing Associate Certification

Pass the Marketing Associate Cert Exam with Ease and Confidence

What you'll learn

Those who want to pass the Marketing Cloud Associate Certification Exam

Beginners to Salesforce Marketing Cloud Engagement

Beginners to Salesforce Marketing Cloud

Beginners to Email Marketing

Requirements

No experience necessary. Some salesforce knowledge is helpful.

Description

Thank you for your interest in this course! Salesforce's marketing cloud is one of the best tools out there to market your products to your customers! They have the strategies and the tools to make this easy for you to showcase your company's product and mission. The Salesforce Marketing Associate Certification covers the background knowledge of crucial marketing concepts, email marketing strategies, refining those strategies when roadblocks are hit, and the basics of the tools Salesforce provides to have a successful email marketing campaign. Our course covers these topics and more to give you the necessary knowledge and context to help you pass this salesforce certification exam!Easily get certified through this streamlined course with the following resources: Complete video lectures covering all exam topics.Demoed solutions and practice questions after every section.Comprehensive glossary of all terms you need to know with links to learn more.Glossary terms expounded upon in detail for each section with examples.A full practice exam formatted like the actual exam with explanations and documentation links.Notes on the 40+ trailhead modules that make up this Trailmix.All you need is a willingness to learn and an open mind to learning these crucial concepts! We are excited to see you pass the Salesforce Marketing Associate Certification Exam!

Overview

Section 1: Introduction

Lecture 1 Welcome to the Course!

Lecture 2 Meet Emily

Lecture 3 Meet Jeremy

Lecture 4 Quick Note on Course Structure

Lecture 5 Exam Outline

Lecture 6 Introduction to Glossary

Lecture 7 Introduction to Notes

Section 2: Marketing Concepts - 28%

Lecture 8 Introduction to Marketing Concepts

Lecture 9 Marketing Channels and Strategies

Lecture 10 Email Marketing Lifecycle

Lecture 11 Types of Emails

Lecture 12 Privacy Law Basics

Lecture 13 Goals and Metrics

Lecture 14 Key Terms Marketing Concepts

Lecture 15 Marketing Concepts Question Walkthrough

Section 3: Marketing Cloud Engagement Basics - 22%

Lecture 16 Introduction to Marketing Cloud Engagement Basics

Lecture 17 What is Marketing Cloud Engagement?

Lecture 18 Key Features in Marketing Cloud Engagement

Lecture 19 Email Creation Basics in Marketing Cloud Engagement

Lecture 20 Keys and IDs in Marketing Cloud Engagement

Lecture 21 Marketing Cloud Engagement Setup Basics

Lecture 22 Key Terms in Marketing Cloud Engagement Basics

Lecture 23 Marketing Cloud Engagement Basics Question Walk Through

Section 4: Email Sending and Journeys - 22%

Lecture 24 Introduction to Email Sending and Journeys

Lecture 25 Journey Builder 101

Lecture 26 Components of Journeys

Lecture 27 Bouncing Emails

Lecture 28 Subscribers

Lecture 29 Data Dimensions

Lecture 30 Key Terms Email Sending and Journeys

Lecture 31 Practice Question Walk Through Email Sending and Journeys

Section 5: Data Management 18%

Lecture 32 Introduction to Data Management

Lecture 33 Data Importing

Lecture 34 Auditing and Cleaning your Data

Lecture 35 Data Extensions

Lecture 36 Using Data to Make Decisions

Lecture 37 Key Terms in Data Management

Lecture 38 Question Walk Through Data Management

Section 6: Reporting and Analytics - 10%

Lecture 39 Introduction to Reporting and Analytics

Lecture 40 Where to Find Analytics

Lecture 41 KPIs in Reporting and Analytics

Lecture 42 Key Terms Reporting and Analytics

Lecture 43 Practice Question Walkthrough Reporting and Analytics

Section 7: Practice Exam

Lecture 44 Introduction to Practice Exam

Section 8: Thanks for taking the course!

Lecture 45 Thanks for taking the Course

Lecture 46 Bonus Lecture

Learners who want to pass the Marketing Cloud Associate Certification Exam