Ppc Advertising: Bing Ads X Google Ads: 2 In 1 Bundle Course

Unlock the step to step guide for PPC Advertising with Google Ads (Adwords) & Microsoft Advertising (Bing Ads)!

What you'll learn

Set up and manage Google Ads and Microsoft Ads accounts effectively.

Understand the basics of PPC (Pay-Per-Click) and how it fits into the digital marketing landscape.

Develop a solid campaign structure to target the right audience.

Navigate the interface and tools of both Google and Microsoft Ads platforms.

Craft compelling ad copy and creative that converts viewers into customers.

Conduct comprehensive keyword research and select types that align with marketing goals.

Track and measure ad performance with conversion tracking tools.

Implement advanced ad strategies like remarketing and shopping ads.

Explore bidding strategies to maximize return on ad spend.

Optimize campaigns for better performance using key metrics and insights.

Utilize automation and smart bidding to enhance campaign efficiency.

Create responsive ads that adapt to different platforms and devices.

Set up ad extensions to enhance ad visibility and performance.

Learn about multimedia and dynamic search ads for varied content delivery.

Apply A/B testing methods to refine ad elements and improve outcomes.

Access resources and support to troubleshoot issues and improve ad management.

Manage payments, billing, and budgeting for ad campaigns.

Requirements

Determine to learn

Internet connection

Description

Unlock the full potential of online advertising with our comprehensive course bundle: Google & Microsoft Ads Mastery. This expertly crafted program is your one-stop-shop to mastering the art of PPC advertising across two of the largest ad platforms in the digital world.Dive into over 9 hours of specialized content designed to transform beginners into adept advertisers. Our curriculum, starting with the basics of Google Ads, swiftly moves to advanced techniques like conversion tracking and dynamic search ads. The Microsoft Ads section ensures you're not just a one-platform wonder but a dual-platform dynamo.Whether you're a small business owner, a marketer seeking to broaden your skills, or a freelancer ready to offer more to your clients, this course offers detailed step-by-step lectures that are easy to follow and even easier to implement.From the first click on your ad to the final analysis of campaign performance, you’ll learn how to create ads that not only attract but convert, ensuring every dollar you spend is an investment towards incredible returns. With strategic insights into bidding, keyword research, and ad optimization, this course is not just a learning experience; it’s a gateway to advertising success.Enroll now in our Google & Microsoft Ads Mastery course, where we don't just teach you to compete; we train you to lead in the fast-paced world of PPC advertising. Your journey to becoming an ads expert starts here – are you ready to take the leap?

Overview

Section 1: Introduction to Bing Ads x Google Ads

Lecture 1 PPC Advertising: Bing Ads x Google Ads: 2 in 1 Bundle Course

Lecture 2 About this course Bundle

Section 2: Google Ads: Full Course: Step by Step

Lecture 3 Introduction to Google Adwords

Lecture 4 Creating First Campaign

Lecture 5 Keyword Research Art

Lecture 6 Few Key Metrics to Consider

Lecture 7 Conversion Tracking & Measurement

Lecture 8 Ad Auction, Ad Position & Impression Share

Lecture 9 Ad Campaign & Ad types

Lecture 10 Bidding & Extensions (Assets)

Lecture 11 Setting Up Campaign Types

Lecture 12 Other & Remarketing Ads

Lecture 13 Other Miscellaneous Topics

Section 3: Microsoft Ads: Full Course: Step by Step

Lecture 14 Introduction to Microsoft Ads

Lecture 15 Microsoft Ads Structure

Lecture 16 Creating First Microsoft Campaign

Lecture 17 Keyword Research & Analysis

Lecture 18 Introduction to Ads Formats

Lecture 19 Ad Extensions & Bidding Strategy

Lecture 20 Microsoft Remarketing Campaign

Lecture 21 Additional Types of Campaign

Lecture 22 Working with Shared Library

Lecture 23 Working with Planning

Lecture 24 Automated & A B Testing

Lecture 25 Other Important Topics

Lecture 26 (Important) ChatGPT & AI Content Update

Lecture 27 Bonus

Anyone interested in learning how to effectively advertise on Google and Microsoft platforms.,Digital marketers seeking to expand their skill set in PPC advertising.,Entrepreneurs and business owners looking to drive sales and grow their business online.,Freelancers aiming to offer Google and Microsoft Ads services to clients.,Marketing students wanting to acquire in-demand advertising knowledge.,E-commerce managers looking to increase traffic and conversions through paid ads.,Brand managers wanting to enhance their brand's visibility and online presence.,Job seekers aiming to enter the digital marketing field with a competitive edge.,Digital marketing agencies requiring a comprehensive understanding of PPC campaigns.,Small to medium-sized business teams aiming to bring their advertising in-house.