Persuasion: How To Persuade When Facts Don'T Seem To Matter

Persuasion skills that appeal to people's emotions. Learn

What you'll learn

Use emotions to persuade

Learn to tap into people's value systems, and appeal to their current values

Body language and non-verbal communication for persuasion

Use case studies and vivid examples to make people see desired outcomes and agree with you

Requirements

There are no prerequisites for this class, just a love for learning, and a desire to learn persuasion skills

Description

In a world where data and logic are often heralded as king, professionals frequently encounter situations where facts alone fail to persuade. Whether dealing with deeply held beliefs, emotional resistance, or competing priorities, success in these scenarios requires an understanding of human psychology and the art of influence. This course designed to teach you how to connect with people on an emotional and values-driven level, leveraging the power of storytelling, imagery, and other advanced persuasion techniques.This course moves beyond conventional approaches, delving into the subtle dynamics of decision-making in professional environments. You’ll learn to recognize when facts aren’t enough and how to pivot your strategy to tap into emotions, shared values, and other non-logical drivers that inspire action. By the end of this course, you’ll have the tools to win buy-in, sway opinions, and lead change, even in the face of skepticism or resistance.What You’ll Learn1. The Psychology of PersuasionGain insights into why facts often fail to resonate and how emotions, biases, and values influence decision-making. This module provides a foundation in behavioral psychology, helping you understand the subconscious drivers that guide professional choices.2. Harnessing Emotional AppealsDiscover how to create emotional connections that inspire trust, action, and commitment. You’ll learn techniques to evoke empathy, excitement, or urgency, tailoring your message to your audience's emotional landscape.3. Aligning with Value SystemsValues are the compass by which people make decisions. This module teaches you how to identify and align with an individual’s or organization’s core values, ensuring your message feels personal, meaningful, and authentic.4. Using Storytelling and Case StudiesFacts tell, but stories sell. Learn how to craft compelling narratives that humanize your message and make complex ideas relatable. You’ll explore the power of case studies and testimonials to illustrate points in a way that sticks with your audience.5. Leveraging Imagery and VisualizationVisuals are a powerful tool for bypassing skepticism and making ideas memorable. You’ll learn how to use imagery, metaphors, and analogies to make your arguments more vivid and emotionally engaging.6. The Role of Fear and Urgency in PersuasionFear and urgency can be potent motivators when used ethically. This module teaches you how to frame risks and opportunities in a way that compels action without resorting to manipulation or fearmongering.Interactive and Practical LearningThis course is hands-on, featuring real-world case studies, interactive exercises, and role-playing scenarios. You’ll practice identifying situations where facts aren’t enough, tailoring your approach to different audiences, and refining your techniques to persuade effectively in professional settings.Who Should Take This Course?This course is ideal for:Professionals in sales, marketing, and leadership roles.Managers and executives tasked with driving organizational change.Entrepreneurs looking to pitch ideas or secure funding.Anyone who wants to influence others more effectively in a professional context.Course OutcomesBy the end of this course, you’ll be able to:Recognize when facts fail and pivot to more effective persuasion strategies.Build emotional and values-driven connections that foster trust.Craft compelling narratives and visuals to drive your message home.Use urgency and fear ethically to inspire action.Enroll today, and unlock the art of influence for situations where logic alone won’t close the deal. Learn to connect, inspire, and persuade like never before!

Overview

Section 1: Introduction and welcome

Lecture 1 Introduction and welcome

Lecture 2 The mind-boggling scenario: they don't understand logic?

Lecture 3 The extent to which decisions are emotionally-driven

Lecture 4 Timing matters

Lecture 5 Gut reactions and initial emotions

Section 2: Imagery and emotion

Lecture 6 Persuading by using imagery and metaphors

Lecture 7 Case studies, social proof, and personal stories that trigger emotion

Lecture 8 Negative spiral of fear

Lecture 9 Curating your emotional appeal to people's value systems

Section 3: Body language for persuasion

Lecture 10 Non-verbal communication and body language for persuasion

Section 4: Building rapport for persuasion

Lecture 11 You can persuade easier if the other person likes and trusts you

Entrepreneurs and professionals,Leaders who need to inspire a team,People involved in negotiations