Operating A Hotel Profitably In Developing Countries

HOW TO OPERATE A BOUTIQUE HOTEL PROFITABLY AND SUSTAINABLY IN THE GLOBAL SOUTH.

What you'll learn

How to run a small hotel profitably and sustainably in a developing economy by deploying a simplified and customized toolkit of business management principles.

How to formulate, implement and track the effectiveness of your strategic plan to consistently achieve your business goals and objectives.

How to achieve operational excellence by operationalizing your strategy and deploying operations management tools that enhance service delivery capabilities

Cultivate a customer-centric culture across your organization and manage customer relationships for great service delivery, customer experience and loyalty.

Achieve guest satisfaction and high profits by implementing facility management best practices built on good collaboration of all facility maintenance teams.

Recruit and retain great talent, achieve high levels of employee motivation and align business goals with employee KPIs to achieve the organization's objectives

Deploy digital marketing to achieve higher occupancy and grow revenue, by increasing awareness and driving traffic to your website and front office.

Evaluate your operations so as to identify and plug governance and compliance gaps, as well as internal control and policy gaps for business continuity.

Requirements

Learners require no previous skills or experience to participate in this course. All that is required is an internet-enabled computer or mobile device.

Description

Businesses in developing countries navigate a complex landscape where opportunities co-exist with unpredictable challenges. Current global economic realities seem to be affecting developing countries more with the result that challenges sometimes outweigh opportunities. Businesses in the developing world therefore have a highly pronounced and existential requirement for operating effectively and efficiently. The implication of the above situation is the requirement for owners and managers of Businesses, including hotels, to acquire and hone the skills required for the formulation and execution of market-relevant strategies and plans. Hotel Business owners and managers in these markets also require contextual knowledge and skills that ensure that they are able to mitigate the challenges and exploit their industries and operating environment for sustainable profits. This course is geared towards inculcating the following knowledge and skills:1. Facilitate the formulation, implementation and tracking of the Strategic Plan of your Hotel2. Run your hotel effectively and efficiently by “operationalizing” key elements of your strategic plan in your day-to-day activities3. Manage your most important asset (your Human Capital) effectively and efficiently for the best outcomes for your customers, your staff and your organization.4. Manage your relationship with your customers in a way that differentiates your establishment, whilst allowing you to create customer value and deliver customer satisfaction at a profit.5. Market your hotel effectively across online platforms that grant you two-way communication access to targeted but extensive audience at low costs (with impact evaluation, real-time reporting and campaign adjustment as added benefits).6. Manage the maintenance of your Hotel facility (another critical business asset) effectively and efficiently, to guarantee customer attraction, satisfaction and repeat patronage, by implementing facility maintenance best practices.

Overview

Section 1: Introduction

Lecture 1 Introduction to Course foundational Concepts

Section 2: Strategy Formulation and Execution

Lecture 2 Module 1 Part A

Section 3: Hotel Operations Management

Lecture 3 Module 1 Part B

Section 4: Customer Management

Lecture 4 Module 2

Section 5: Introduction to Facility Management

Lecture 5 Module 3

Section 6: How to Manage Your Human Capital Asset for Best Results

Lecture 6 Module 4

Section 7: Harnessing the Power of Digital Marketing for customer engagement and Bookings

Lecture 7 Module 5

Section 8: The Role of Corporate Governance in Sustainability

Lecture 8 Module 6

Current and aspiring hotel entrepreneurs,Hotel CEOs and Managers,Students of hotel and hospitality management,Individuals aspiring for hotel management careers,Staff of Hotel and Hospitality management companies,Hotel supervisors preparing for promotion to management cadre