Microsoft (Bing) Ads Course | Complete Step-By-Step Guide

Master Microsoft Advertising

What you'll learn

Master Microsoft Advertising campaign creation

Run different type of campaigns like Search, Display, Shopping, Lodging, Performance Max, Connected TV and Video

Generate qualified traffic across the Microsoft Advertising Network

Set up Universal Event Tracking (UET) for conversion tracking

Requirements

Passion to learn about advertising

Basic knowledge on using internet and digital platforms

If you are a business owner, you need to website to run ads

Description

Explore Microsoft Advertising's transformed ecosystem, leveraging generative AI and exclusive partnerships to reach billions of potential customers. This guide showcases how to maximize your advertising impact across Microsoft's comprehensive network, from Bing search to Netflix streaming.Learn to: - Harness search advertising on Bing, Yahoo, and DuckDuckGo - Create engaging display and native ads across MSN, Edge, and Outlook- Deploy video campaigns on premium streaming platforms - Utilize Microsoft's programmatic solutions: Invest DSP, Monetize, and Curate DiscoverMicrosoft's competitive advantages: - AI-powered targeting and optimization - Brand-safe premium environments - Exclusive partnerships with major platforms - Rich ad experiences across all touchpoints - Advanced audience intelligence Perfect for marketers seeking to leverage Microsoft's full-funnel advertising solutions, from search intent to streaming engagement. Master the tools to create compelling campaigns that drive exceptional results in today's evolving digital landscape.Core Skills & Capabilities:Master Microsoft Advertising campaign creationAchieve cost-effective clicks using optimized bidding strategiesBuild comprehensive keyword lists efficiently using proven techniquesGenerate qualified traffic across the Microsoft Advertising NetworkDeploy cross-platform campaigns spanning search, display, and video formatsThis course is ideal for:Digital marketers seeking to expand beyond Google AdsBusiness owners looking to reach new audiencesMarketing professionals wanting to master Microsoft's advertising ecosystemAnyone interested in cost-effective digital advertising solutions

Overview

Section 1: Full Course

Lecture 1 Introduction: Microsoft Bing Ads Tutorial - Step by Step Guide

Lecture 2 How to create Microsoft Bing Search Ads

Lecture 3 How to create Microsoft Bing Shopping Ads

Lecture 4 How to create Microsoft Bing Connected TV Ads

Lecture 5 How to create Microsoft Bing Lodging/Hotel Ads

Lecture 6 How to create Microsoft Bing Performance Max Ads

Lecture 7 How to create Microsoft Bing Audience Ads

Section 2: Microsoft Bing Ads Quiz

Digital marketers seeking to expand beyond Google Ads,Business owners looking to reach new audiences,Students or any enthusiasts who want to learn online marketing/ advertising,Marketing professionals wanting to master Microsoft's advertising ecosystem,Anyone interested in cost-effective digital advertising solutions