Mastering Market Research With Conjoint Analysis

Unlock the power of consumer preferences and market segmentation with Conjoint Analysis.

What you'll learn

The fundamentals of market research and the role of Conjoint Analysis.

How to design, conduct, and analyze Conjoint Analysis studies.

Application of demographic and benefit segmentation.

Real-world case studies to solidify learning and gain practical experience.

Requirements

Basic knowledge of market research and consumer behavior is helpful but not required. A statistical tool or software (such as SPSS, R, or similar) for hands-on practice.

Description

Course OverviewConjoint Analysis is a key methodology in market research, enabling businesses to understand customer preferences, design better products, and optimize market strategies. This course takes you through the concepts, methods, and applications of Conjoint Analysis with a hands-on approach to real-world scenarios like the motorbike market in India. By the end, you'll be equipped with practical skills to analyze consumer choices and drive data-driven decisions.Section-Wise WriteupSection 1: IntroductionLecture 1: Introduction to Market Research Using Conjoint AnalysisGain an overview of Conjoint Analysis, its significance in market research, and how it helps businesses understand customer preferences.Section 2: Getting StartedLecture 2: Market ResearchUnderstand the fundamentals of market research and its role in product development and positioning.Lecture 3: Nature of DataLearn about the types of data used in Conjoint Analysis and how they influence decision-making.Lecture 4: Selection and Preference of Product (Preview Enabled)Explore how customer preferences are modeled and their role in predicting market behavior.Lecture 5: Conjoint Utilities (Preview Enabled)Understand the concept of conjoint utilities and their application in quantifying customer preferences.Lecture 6: Choice BasedDive into choice-based Conjoint Analysis and its relevance in modern market research.Lecture 7: Attributes and LevelsLearn how to define attributes and levels to design a robust Conjoint Analysis study.Section 3: BenefitLecture 8: Benefit SegmentationExplore benefit segmentation and its use in targeting diverse customer groups.Lecture 9: Conjoint Analysis ApplicationLearn real-world applications of Conjoint Analysis in various industries.Lecture 10: Port Worth and RankingUnderstand how to rank products based on consumer preference using conjoint results.Section 4: MethodLecture 11: Conjoint Analysis MethodDelve into the step-by-step methodology for conducting Conjoint Analysis.Lecture 12: Conjoint Analysis DesignLearn about experimental design principles for creating effective conjoint studies.Lecture 13: Conjoint Choice SimulationSimulate consumer choices and interpret the results to make strategic decisions.Lecture 14: Conjoint Analysis Choice BasedGain insights into choice-based Conjoint Analysis and its practical applications.Lecture 15: Conjoint Analysis - DesirabilityUnderstand how desirability is measured in Conjoint Analysis to optimize product features.Lecture 16: Conjoint Analysis - ImportanceLearn to calculate and interpret attribute importance in decision-making.Lecture 17: Demographic SegmentationExplore demographic segmentation and its integration with Conjoint Analysis for targeted marketing.Lecture 18: Case StudiesAnalyze real-world case studies to understand the implementation of Conjoint Analysis.Section 5: Motorbike MarketLecture 19: CS - Motorbike Market in IndiaApply Conjoint Analysis to study consumer preferences in the Indian motorbike market.Lecture 20: CS - Motorbike Market in India ContinuesContinue the case study with detailed analysis and insights.Section 6: ConclusionLecture 21: ConclusionSummarize key learnings, practical applications, and next steps for leveraging Conjoint Analysis in market research.Course BenefitsComprehensive Training: Covers everything from basics to advanced applications of Conjoint Analysis.Real-World Case Studies: Hands-on experience with real-life scenarios like the Indian motorbike market.Practical Insights: Learn to interpret conjoint data for strategic decision-making.Versatile Applications: Explore the use of Conjoint Analysis across various industries.

Overview

Section 1: Introduction

Lecture 1 Introduction to Market Research Using Conjoint Analysis

Section 2: Getting Started

Lecture 2 Market Research

Lecture 3 Nature of Data

Lecture 4 Selection and Preference of Product

Lecture 5 Conjoint Utilities

Lecture 6 Choice Based

Lecture 7 Attributes and Levels

Section 3: Benefit

Lecture 8 Benefit Segmentation

Lecture 9 Conjoint Analysis Application

Lecture 10 Port Worth and Ranking

Section 4: Method

Lecture 11 Conjoint Analysis Method

Lecture 12 Conjoint Analysis Design

Lecture 13 Conjoint Choice Simulation

Lecture 14 Conjoint Analysis Choise Based

Lecture 15 Conjoint Analysis - Desirability

Lecture 16 Conjoint Analysis - Importance

Lecture 17 Demographic Segmentation

Lecture 18 Case Studies

Section 5: Motorbike Market

Lecture 19 CS - Motorbike Market in India

Lecture 20 CS - Motorbike Market in India Continues

Section 6: Conclusion

Lecture 21 Conclusion

Market researchers and analysts. Product managers and business strategists. Marketing professionals and consultants. Anyone interested in mastering consumer behavior analytics.