Masterclass Pt. 5/6: Customer-Centric Digital Transformation

Developing the Future-State Digital Customer Experience and Delivering Continuous Improvement

What you'll learn

Learn how to create digital sketches and clickable prototypes for future-state experiences.

Master the process of gathering feedback through user testing and iterating quickly.

Understand the importance of continuous improvement and how to implement it in your organization.

Learn how to set up effective feedback loops that align continuously with customer needs and business goals.

Requirements

None. Suitable for product developers, UX designers, and CX leaders.

Description

This course is part #5 out of a 6-part masterclass on creating customer experiences that resonate on a deeper level in the digital era.Transform ideas into reality with prototypes, user testing, and a focus on continuous improvement.Once you've designed your future-state digital experience, it's time to bring those ideas to life. This course focuses on the practical steps to develop that future state through digital sketches, clickable prototypes, and thorough user testing. You'll learn to use rapid prototyping techniques to iterate quickly, gather honest customer feedback, and refine your designs.But delivering a world-class customer experience doesn't stop at launch. Continuous improvement, driven by feedback loops and internal champions, is critical to long-term success. This course will show you how to implement systems for ongoing optimization, ensuring your digital experience evolves alongside your customers' expectations and creating ownership and sponsorship frameworks to maintain momentum in your digital transformation projects.Whether building a new digital experience from scratch or refining an existing one, this course equips you with the tools to develop, test, and continuously improve.Are you ready to bring your ideas to life? Join us now and learn how to turn prototypes into fully developed, customer-centered digital experiences.

Overview

Section 1: Developing the Future-State Digital Customer Experience

Lecture 1 Digital Sketch

Lecture 2 Clickable Prototype

Lecture 3 User Testing

Section 2: Delivering Continuous Improvement

Lecture 4 Ownership & Sponsorship

Lecture 5 Feedback Loop

Lecture 6 Ongoing Action

Product managers, UX/UI designers, and transformation leaders who are ready to develop and iterate their digital experiences.