Masterclass Pt. 4/6: Customer-Centric Digital Transformation

Designing the Future-State Digital Customer Experience

What you'll learn

Learn how to align your digital experience design with your brand personality.

Understand how to leverage market and competitive intelligence to ensure your future-state experience stands out in the market.

Measure and track key customer experience metrics to ensure ongoing success.

Conduct design workshops that drive innovation and future-state CX.

Requirements

It is ideal for leaders and designers who want to shape the future of their digital experience offerings.

Description

This course is part #4 out of a 6-part masterclass on creating customer experiences that resonate on a deeper level in the digital era.Shape the future of your brand by designing a digital experience that exceeds customer expectations.Designing the future of your digital customer experience is not just about creating new interfaces—it's about crafting an ecosystem that reflects your brand's personality and delights your customers at every interaction. This course teaches you how to design a future-state experience that integrates market and competitive intelligence, customer experience metrics, and innovative design thinking.We'll show you how to host design workshops involving key stakeholders envisioning and building this future and gain strategies for securing stakeholder buy-in and support for your future-state digital transformation projects. You will gain the tools to craft experiences that meet current demands and anticipate future needs, setting your brand apart from competitors.Designing a future-state digital customer experience requires vision, strategy, and an acute understanding of your market and customers. This course will equip you with the knowledge and techniques to lead that transformation and ensure long-term success.Ready to lead the future of customer experience design? Enroll today and start crafting digital experiences that will delight your customers for years.

Overview

Section 1: Designing the Future-State Digital Customer Experience

Lecture 1 Brand Personality

Lecture 2 Market & Competitive Intelligence and Target Experience Metrics

Lecture 3 Design Workshops Part 1/2

Lecture 4 Design Workshops Part 2/2

Lecture 5 Conclusion

This course is for CX leaders, digital strategists, and innovation managers focused on future-proofing customer experiences.